CONROE, Texas The Blue Magic line of automotive interior care and maintenance products has a new online home at BlueMagicUSA.com.
The overhauled Blue Magic site was designed with a simple navigation allowing users to easily access info on Blue Magic’s wide breadth of products. Upon entering the site, visitors will be introduced to Blue Magic products, complete with new packaging, through one of five landing pages, designed to expose users to everything the Blue Magic line offers.
Blue Magic’s interior line of products includes a leather and vinyl cleaner, leather conditioner, heavy foam upholstery cleaner, heavy foam carpet cleaner, foaming glass cleaner, carpet stain and spot lifter, dash and console restorer and upholstery stain and spot lifter. In addition to the line of interior products, Blue Magic also offers Pure Citrus air fresheners, Blue Magic metal polishes, Blue Magic headlight lens restorer, Quiksteel epoxy and Turbo 108 fuel additives.
The company said the launch of BlueMagicUSA.com is one of the first steps in the line’s rebranding efforts, which includes new packaging and integrated consumer marketing outreach.