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GB Auto Service Announces Corporate Rebranding

Change to Sun Auto Tire & Service signals an identity shift designed to better align the company for continued, measured growth.




GB Auto Service, Inc., a portfolio company of Greenbriar Equity Group, L.P., has announced a change to its corporate identity that builds on a well-established brand and more strategically aligns it with long-term expansion plans. Effective immediately, the company, which boasts a portfolio of more than 200 auto service stores across the south and southwest United States, will be rebranded to Sun Auto Tire & Service, Inc.

Sun Auto Tire & Service’s 10 automotive service brands accommodate in excess of 1 million customers per year through more than 1,500 service bays in Arizona, California, Nevada, Texas and Oklahoma.


“Recent acquisitions brought us to a critical growth point that enables our unified leadership structure to capitalize on across-the-board efficiencies,” explained Sun Auto Tire & Service CEO Frank Kneller. “Over the past several years we’ve carefully crafted a strong portfolio of automotive service brands that are recognized and trusted leaders in their respective markets. From a big-picture perspective, the Sun brand enjoys a strong leadership position across several of our regions. It made sense for us to adopt it in order to capitalize on the brand’s strength, as a foundational element of our continued growth path.”

Announcement of the corporate rebranding follows a consistent series of acquisitions,

extending the company’s reach across the south. Most recently, Fresno, California-based Goodguys Tires & Auto Repair joined the Sun Auto Tire & Service family. That followed the December acquisition of three Houston-area ServiceONE Automotive stores. In the preceding


months, the company had acquired Texas-based Reliable Automotive, Tate Boys Tire & Service of Oklahoma and Phoenix-based Sun Devil Auto and Sun Auto Service in August.

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