Dexter Axle Announces Brand Strategy
The company launched a long-term brand strategy offering trailer parts and accessories under the brand Dexter.
Hoosier Racing Tire Reveals New Branding
An iconic purple color and “Hoosier H” will remain part of the company’s identity.
Dave Marsh Of ACDelco, A GM ‘Lifer,’ 32 Years In [Podcast]
Turning personal strengths into something of value as a professional has guided Marsh well in his 32-year career with General Motors.
Dave Marsh Of ACDelco, A GM ‘Lifer,’ 32 Years In [Video]
Turning personal strengths into something of value as a professional has guided Marsh well in his 32-year career with GM.
The Parts Alliance Rebrands As GSF Car Parts
GSF Car Parts already has an established presence with both the UK and Ireland independent motor trade and general public.
ZF Aftermarket Announces New Vice President
Ben Smart joins the company with more than 15 years of experience in sales and marketing managerial roles.
GENIVI Alliance Rebrands As Connected Vehicle Systems Alliance
The new brand is meant to signify the Alliance’s evolving technical focus to connected vehicle systems.
Teijin Automotive Technologies Combines Five Strong Brands
Continental Structural Plastics, Inapal, Benet, CSP Victall and Teijin Automotive Center Europe are now unified under single brand called Teijin Automotive Technologies.
AISIN Announces New Corporate Branding, Logo And Packaging
The rebranding follows the merger of parent company AISIN Seiki Ltd. with its subsidiary, AISIN AW.
Allison Transmission Rebrands Vehicle Test Center
The rebranded Vehicle Electrification and Environmental Test Center (VE+ET) reflects expanded capabilities.
