Tenneco Launches Ready2Race Promotion
Selling Monroe shock absorbers and Walker exhaust products can earn service technicians a slew of prizes, including a chance in the NASCAR Total Pit Crew Experience sweepstakes, in Tenneco Automotive’s Ready2Race promotion in March.
Bendix by Honeywell Launches Redesigned Interactive Web Site
Honeywell Friction Materials has redesigned its Web site – www.bendixbrakes.com – to provide a more clean, visually appealing look. The site also boasts added features for easy navigation to browse or find specific information on Bendix branded premium products, promotions and services.
CTNA Drops Sponsorship of Continental Tire Bowl; Meineke Takes Over Sponsorship
Continental Tire North America (CTNA) has dropped its sponsorship of the Continental Tire Bowl, ending a three-year run as title sponsor after its contract with Raycom Sports ended Dec. 30, 2004. The Continental Tire Bowl, held in CTNA hometown of Charlotte, N.C., had been a showcase promotional event for the tiremaker. Meineke Car Care Centers, also based in Charlotte, signed on to take over title sponsorship of the event, which has been renamed the Meineke Car Care Bowl. Financial terms of the three-year contract were not disclosed.
Kentucky Parts Specialist Named NAPA/ASE Parts Specialist of the Year
NAPA Auto Parts and the National Institute for Automotive Service Excellence (ASE) have named Karen Karrer the 2005 NAPA/ASE Parts Specialist of the Year. Karrer, of Jeffersontown, Ky., is the sixth recipient of this national award, which offers special recognition to a parts professional of the NAPA system and industry.
NAPA and Orange County Choppers Team Up To Create Line of Co-Branded Products
NAPA Auto Parts has entered into a partnership with Orange County Choppers (OCC) and the Teutuls, Paul Sr., Paul Jr. and Mikey, designers and fabricators of world renowned custom motorcycles. NAPA and Orange County Choppers will partner on national promotions and will produce a line of co-branded products and merchandise. Additionally, the Teutuls will be appearing in NAPA’s print, radio and television advertising and making personal appearances in support of NAPA Auto Parts Stores and NAPA AutoCare Centers. NAPA will also capitalize on product placement opportunities within “American Chopper” and the Orange County Chopper shop.
Office Depot Becomes First Official Office Products Partner of NASCAR
Office Depot has entered into a multi-year agreement with the National Association of Stock Car Auto Racing (NASCAR) to become the sport’s first-ever Official Office Products Partner, beginning with the 2005 race season. The relationship with NASCAR will be Office Depot’s primary national sponsorship platform this year and will be incorporated into the company’s new internal and external brand positioning campaign called Taking Care of Business – which launches this week.
Beck/Arnley Receives KOI’s 2003 Outstanding Performance Award
Beck/Arnley was recently presented with the 2003 Outstanding Performance Award from warehouse distributor KOI for achieving a double digit sales increase through exemplary support in the area of on time delivery, customer service and pull through sales promotions. KOI is an employee-owned warehouse distributor based in Cincinnati, Ohio, serving more than 70 company owned stores throughout Kentucky, Ohio and Indiana.
Raybestos to Launch New Marketing Programs in 2005
Brake Parts Inc. has planned a year full of new marketing programs for 2005 for its Raybestos brand brake line. Plans include a variety of new promotions designed for professional installers, a continued commitment to motorsports and participation in the new Aftermarket Rewards program.
Bob Anderson Becomes Beck/Arnley’s Director of Marketing
Beck/Arnley has named Bob Anderson as its new director of marketing. Anderson joined Clevite Engine Parts in 1984, and has served in a variety of product roles throughout his career. Most recently, he managed the Clevite Bearing Team.
Bosch Named 2004 Vendor of the Year by Strauss Discount Auto
Robert Bosch Corp. has been named 2004 Vendor of the Year by Strauss Discount Auto. Strauss presented the award to Bosch on Oct. 5 at its Fall Tune-up Managers’ Conference.