Car Care Council Women’s Board Introduces the Automotive Communications Awards
The Car Care Council Women’s Board (WB) has announced a new awards program. The Automotive Communications Awards (ACA) will be presented during the Women’s Board reception on Tuesday, Nov. 2 in Las Vegas, Nev. during AAPEX. The Automotive Communications Awards recognize companies and/or agencies that provide automotive information through outstanding advertising, marketing and PR efforts.
Collaboration: We All Know What the Word Means, But Are We Doing it?
While he admits the word is a bit overused in our industry, Scott Luckett, chair of the 2004 Aftermarket eForum conference, told the crowd of more than 350 attendees at this year’s eforum that “More than anything else, this conference is about collaboration.”
System Allows Consumers to Buy Salvage-Yard Auto Parts from New-Parts Dealers
Joseph “Joey” Woodfin IV seized an opportunity. He noticed how automotive salvage yards, such as his Woodfin Auto Parts business in Chesterfield County, Va., had been looking for ways to sell more used car parts to consumers. Also, national auto-parts retailers wanted to be able to offer different merchandise to keep shoppers coming back. Woodfin decided to merge the needs, creating a budding national business that links auto recyclers with car parts retailers. His new EverDrive LLC serves as a conduit for auto parts retailers to have access to a vast supply of used parts through a network of more than 200 auto recyclers across the country.
AmeriChip International to Acquire Nasco Brand
The board of directors for AmeriChip International, parent company of AmeriChip Tool and Abrasives, has signed a letter of intent to purchase the Nasco brand of products, a line of abrasive products that has been sold in North America for a number of years. The company said it expects the acquisition to help generate sales by offering a wider array of products for current and future customers. AmeriChip said the brand could potentially generate sales of $1 million in the first year.
Collision Industry Raises $1,500 for Washington, D.C., Children
The National Auto Body Council (NABC) recently donated $1,500 to the National Children’s Medical Hospital during a meeting held in Washington, D.C.
OnStation Selected for Two New Aftermarket Partnerships
OnStation Corp., a leading provider of online customer retention and satisfaction solutions for the automotive services industry, has been selected to partner with two major aftermarket associations. The Aftermarket Auto Parts Alliance (Alliance) has entered into a new agreement that recommends OnStation ShopConnect as the preferred online customer relationship management (CRM) solution for the Alliance’s certified service centers. The Automotive Service Association (ASA) has also announced an agreement with OnStation Corp. providing special discounts for members who use the Internet-based OnStation ShopConnect service.
Pep Boys Remodels Stores, Adds New Brands and Product Categories
Yesterday, Pep Boys celebrated grand re-openings at five newly remodeled stores in Jacksonville, Fla. The re-openings — which featured special retail and service promotions, ribbon-cutting ceremonies, remote radio broadcasts and a market-wide sweepstakes promotion — are part of a major “retail renewal” initiative that the company has undertaken.
Castrol Launches New GTX Start Up Motor Oil
Castrol has launched a new brand of motor oil specially formulated to provide start up protection and reduce engine wear. Because the rate of engine wear is higher during the critical start up period, Castrol GTX Start Up has been formulated to provide protection at that time. The new brand was designed to protect during every single start up not just during winter or cold weather starts, said Castrol.
Using The Internet As A Tool To Promote Your Shop
For many people the Internet has become the primary medium for finding information, addresses, products and services — including auto repair. If your business does not yet have its own Web site, you’re missing a great opportunity to tell people who you are and what you can do for them.
DST Asks: How Do You Track Sales Force Activity?
In his movie role as a high-maintenance NFL star in “Jerry Maguire,” Cuba Gooding Jr. won an Oscar and created an enduring pop culture catch phrase with his unique delivery of that memorable line — four words that perfectly sum up the objective of a successful sale. In the final analysis, sales management is all about maximizing the ability of your sales force to “Show me the money!!”