ATLANTA — NAPA Auto Parts has entered into a partnership with Orange County Choppers (OCC) and the Teutuls, Paul Sr., Paul Jr. and Mikey, designers and fabricators of world renowned custom motorcycles. The father and sons team star in “American Chopper” on The Discovery Channel.
NAPA and Orange County Choppers will partner on national promotions and will produce a line of co-branded products and merchandise. Additionally, the Teutuls will be appearing in NAPA’s print, radio and television advertising and making personal appearances in support of NAPA Auto Parts Stores and NAPA AutoCare Centers. NAPA will also capitalize on product placement opportunities within “American Chopper” and the Orange County Chopper shop.
“We have found that viewers of “American Chopper” and fans of Orange County Choppers are also NAPA customers, whether we’re talking about do-it-yourselfers or professional automotive technicians,” said NAPA President Bob Susor. “This is a perfect fit for us. ‘American Chopper’ appeals to NAPA customers. They enjoy the personalities on the show and like to see how these rolling works of art are created each week.”
Established in 1999, Orange County Choppers grew out of Orange County Ironworks, a company founded by Paul Teutul Sr. in 1969. “American Chopper” debuted on The Discovery Channel in September 2002 and ranks among its most popular shows. Today, Orange County Choppers turns out 150 custom bikes annually, including theme bikes such as the Lance Armstrong and P.O.W. bikes.
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