Bob Anderson Becomes Beck/Arnley’s Director of Marketing - aftermarketNews

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Bob Anderson Becomes Beck/Arnley’s Director of Marketing

Beck/Arnley has named Bob Anderson as its new director of marketing. Anderson joined Clevite Engine Parts in 1984, and has served in a variety of product roles throughout his career. Most recently, he managed the Clevite Bearing Team.

aftermarketNews Staff
By aftermarketNews Staff
Published:

SMYRNA, TN — Beck/Arnley has named Bob Anderson as its new director of marketing.

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In this role, Anderson will be responsible for coordinating the marketing communication activities for Beck/Arnley, including advertising, promotions, public relations and pricing, as well as working with the catalog group on e-commerce and catalog database issues.

Anderson joined Clevite Engine Parts in 1984, and has served in a variety of product roles throughout his career. Most recently, he managed the Clevite Bearing Team.

In addition to his extensive knowledge of the business, Anderson has also completed the aftermarket program at Northwood University and holds professional memberships with the Society of Automotive Engineers and the American Marketing Association.

For more information about Beck/Arnely, go to: www.beckarnley.com.

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