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Marketing In The Next Normal: Your Forecast for 2021

Overall economic optimism amongst marketers has rebounded beyond mid-pandemic levels and pre-pandemic levels.

Dana Names Chief Commercial, Marketing, Communications Officer

Byron Foster has joined the company from senior executive roles at Johnson Controls Inc., and Adient plc.

Hercules Tires Strengthens Sports Marketing Portfolio

Both of the new sponsorships on the basketball court are set to run through the end of February.

New GM Genuine Parts And ACDelco Marketing Campaign Launched

General Motors Customer Care and Aftersales says the initiative incorporates a clear global market position.

Kristin Bridges Joins Grote Industries As Marketing Manager

Bridges will oversee global brand management for the company.

Hyliion Names Matthew Loos as Senior Vice President, Marketing

Loos brings more than 20 years of experience at commercial transportation leaders including Bridgestone Americas.

Mitchell 1 Adds To SocialCRM Marketing Service

Custom texting campaigns allow auto repair shops to send personalized marketing messages to their customers’ phones.

R&R Marketing To Represent Red Line Synthetic Oil

The Kansas City-based firm provides a variety of business services, including prospecting, market strategy & planning, sales calls and pipeline inventory management.

KYB Taps Local Talent For Marketing, Inventory Management

Andy Castleman joins as brand manager; Trevor Nice as inventory analyst and technology coordinator.

Peterson Names New Director Of Marketing, Business Development

Jeff Geoffroy (pictured) replaces Mark Assenmacher, who has assumed a new role at Peterson.