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Alison Grabowski, Marketing Manager, MANN+HUMMEL Filtration Technology

Alison Grabowski is a relative newcomer to the automotive aftermarket, having only joined the industry about four years ago. However, the fast pace of the work in a rapidly evolving industry quickly reeled her in, she says. “The automotive aftermarket moves so fast, at the speed of light. As a result of that, we sometimes

Bonnie Delaney, National Marketing Director, NPW Companies

Bonnie Delaney has been involved in the automotive aftermarket for as long as she can remember. In 1936, her grandparents founded Baxter Auto Parts in Chehalis, Washington. In 1969, they launched a distribution division called Performance Warehouse.  Working in the family business from a young age gave Delaney the opportunity to gain experience in many

Lubrication Specialties Hires Retail Marketing Specialist

Hollie Maxymillian is tasked with reviewing all current Hot Shot’s Secret distribution.

Motorcar Parts of America Launches Digital Marketing Platform

The new digital marketing platform offers free access to information on MPA’s products and tech support.

4 Wheel Parts Names Director Of Retail Marketing

Kathryn Reinhardt brings more than 15 years of experience in the automotive aftermarket industry.

The Wheel Group Hires Gerry Geronimo As Marketing Manager

Geronimo will lead the marketing efforts for all 17 proprietary brands in The Wheel Groups’ portfolio.

KYB Receives Marketing Excellence Award From The Group

Members of Federated Auto Parts and The Pronto Network cast votes for the top supplier in each category.

LSI Chemical Adds Business Development & Marketing Manager

Thomas Robinson will be responsible for the coordination of all LSI Chemical sales activity, partner and customer support, international marketing initiatives and events.

Herman Trend Alert: Gamifying Small Business Marketing

Old and young alike, human beings love to play games. It’s in our DNA.

Marketing Survey Deadline Is Monday, March 29

Please take just a few minutes to complete this important survey about your marketing outlook for 2021.