As we reach the one-year mark of the pandemic, it might be difficult to look back to last March and see signs of significant progress today. Masks are still a must, cases still proliferate, and life is still far from normal. However, we do have some new weapons in our arsenal that we didn’t have last spring. One is knowledge, of course. Thanks to the tenacity and brilliance of scientific researchers across the globe, we can cross off ‘fear of the unknown’ from our laundry list of pandemic-induced stressors. The other weapon is economic optimism.
This year’s annual CMO Survey found that overall economic optimism amongst marketers has rebounded beyond mid-pandemic levels and pre-pandemic levels. After a year of uncertainty, we, the marketing community, are finally feeling ready again—ready to hope for better days and ready to create them ourselves, letting the lessons we learned and innovations we made during 2020 guide our approach toward post-pandemic marketing.
Just like you, we live aftermarket marketing every day. In order for Babcox Media to better serve you, we’d value your feedback on a few questions about your 2021 Marketing Outlook.
This survey will only take a couple of minutes to complete. Your answers will be kept anonymous, and will only be reported in the aggregate.
CLICK HERE to take part in the survey.
