Hercules Tires Strengthens Sports Marketing Portfolio - aftermarketNews

Hercules Tires Strengthens Sports Marketing Portfolio

Both of the new sponsorships on the basketball court are set to run through the end of February.

In 2020, Hercules Tires launched an exclusive, multi-year partnership with 32 colleges and universities, spanning eight NCAA conferences, that was secured and activated through Van Wagner. Now, Hercules Tires, a subsidiary of American Tire Distributors (ATD), continues to build its legendary sports marketing portfolio with two additional sponsorships on the basketball court – the Hercules Tires Ultimate Fanatic Basketball Contest and Hercules Tires Big South Campus Tour. These sponsorships are the company’s latest initiatives meant to grow brand awareness and build connection across local communities.  

The Hercules Tires Ultimate Fanatic Basketball Contest provides a chance for participants to showcase their school spirit through a 20-second Instagram video. Not only will they showcase why their team is the best, but they’ll also demonstrate how they’re the ultimate fan. The winner will receive two tickets to the 2022 Men’s or Women’s Conference Basketball Championship. Other prizes include a swag pack with their favorite college gear and a $50 Amazon gift card.

“We’re proud to support the colleges and universities in our Hercules Tires-sponsored conferences and look forward to seeing all of the creativity and school spirit,” said Josh Simpson, senior vice president of Hercules Tires. “This provides us with another way to support our local communities and get the Hercules name out there so these die-hard basketball fans know that Hercules will deliver the performance they expect with the choices and affordability they deserve.”

In addition, Hercules tipped off its annual Hercules Tires Big South Campus Tour by hosting men’s basketball virtual game promotions with each Big South institution this month. The tour looks different this year due to COVID-19 restrictions with a new digital engagement platform allowing fans to participate from the safety of their own homes. Fans are also able to answer trivia questions on game days, giving them the chance to win prizes, including custom ear pods and other Hercules Tires swag.

“We hope these prizes and promotions bring the game day excitement to fans and help them feel like they’re back in the stands at a big game,” said Simpson. “We’re excited to have the opportunity to engage with these loyal fans at a grassroots level and introduce them to the Hercules brand. We want them to know that next time, when it’s time to make a tire purchase, we’ll be right there at their side.”

Both basketball activations are set to run through the end of February. For more information, see the full details below. 

Hercules Tires Ultimate Fanatic Basketball Contest

To enter the contest, eligible participants must follow @HerculesTires on Instagram.

  • Participants will create and post a 20-second ultimate fan video showing their support of a school from one of the Hercules-sponsored conferences (America East, Big South, CAA, MAAC, Southland, WAC, WCC, Big West and Sun Belt)
  • They also need to mention @HerculesTires, plus the hashtag of their school’s conference
  • The contest runs until March 1, 2021 at midnight ET

Winners will be chosen based on the following criteria:

  • Originality and creativity of each submission (25%)
  • Commercial appeal of the submission (25%)
  • Overall quality of the submission (25%)
  • Participant’s success in representing their school spirit (25%)

Hercules Tires Big South Campus Tour

To participate in tour promotions, visit the Big South accounts on Twitter, Facebook or Instagram, in addition to the hosting schools’ social media accounts the morning of the scheduled game day. Each account will provide a link that allows fans to enter their email and play the Big South Trivia Game. By halftime the answers will be revealed on social media and all winners will receive an email to redeem their prizes.

The current schedule of tour stops is listed below and subject to change.

  • Friday, February 5 – Gardner-Webb 
  • Thursday, February 11 – Radford and Campbell 
  • Thursday, February 18 – Charleston Southern and High Point 
  • Friday, February 19 – Hampton
  • Sunday, February 21 – Longwood 
  • Tuesday, February 23 – UNC Asheville and USC Upstate 
  • Wednesday, February 24 – Presbyterian and Winthrop

You May Also Like

Mevotech Expands Coverage with 188 New Part Numbers

The release covers domestic and import passenger vehicles, pickup trucks, vans, SUVs and EVs, up to the 2023 vehicle model year.


Mevotech announced the addition of 188 new part numbers, expanding its TTX, Supreme and Original Grade product catalogues. Extending up to the 2023 vehicle model year, this release covers domestic and import passenger vehicles, pickup trucks, vans, SUVs and EVs.

The new part numbers include control arms for newer 2023-2021 Ford F-150 and F-150 Lightning models from Mevotech’s flagship TTX and Supreme lines. “These components are designed with exclusive features for improved part service life and increased overall durability,” Mevotech said.

MAHLE Finalizes Sale of its OEM Thermostat Business

As part of the transaction, ADMETOS is taking on around 600 employees in six countries.

MAHLE finalizes sale of its OEM thermostat business
ZF Aftermarket Releases 36 New Parts for US, Canada

ZF has introduced a total of 185 new products in 2024 under the ZF, LEMFÖRDER, SACHS, TRW and WABCO brands.

Dana Expands Spicer ReadyShaft Assembly Coverage

The addition of more than 3,000 new part numbers brings Dana’s ReadyShaft program
to over 13,000 active SKUs.

Litens Aftermarket North America Elevates Sustainability Efforts

Litens said it is dedicated to achieving carbon neutrality by 2030. 

Litens Aftermarket North America Elevates Sustainability Efforts

Other Posts

HELLA Introduces HELLA BLADE LED 6” Series Auxiliary Lights

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience, the company said.

Transtar Announces Agreement for Axalta to Acquire The CoverFlexx Group

Axalta Coating Systems has signed a definitive agreement to acquire Transtar Holding Company’s subsidiary The CoverFlexx Group.

Bendix: Air Disc Brake Production has Doubled Since 2018

Commercial ADB adoption rates in Class 6-8 vehicles are now up over 50%, according to Bendix.

Bendix Bowling Green
MPA: ‘We’re as Strong as Ever’

Chairman, President and CEO Selwyn Joffe discusses what he’d like the aftermarket to know about Motorcar Parts of America.