Red Line Synthetic Oil will now work with R&R Marketing Consultants Inc. (RRMCI) for North American sales and marketing representation, the firm announced today. RRMCI will represent Red Line Oil’s entire lubricant lineup, including motor oils, gear oils, assembly lubes, fuel additives and its WaterWetter cooling additive. The Kansas City-based firm provides a variety of business services, including prospecting, market strategy & planning, sales calls and pipeline inventory management.
“We could not be more excited about our partnership with Red Line Synthetic Oil,” said Chuck Lenhart, chief operating officer of RRMCI. “Both companies were founded in 1979 and have been striving for the highest level of excellence ever since. Today, we started working to firmly plant Red Line Synthetic Oil products at the top of the automotive aftermarket segment and beyond.”
Based in Benicia, California, Red Line Oil has leveraged its cutting-edge technology and experience within key markets to fuel the growth of its product lines and its customers’ businesses. The enthusiast-based and professionally managed company was founded in 1979 as a manufacturer of lubricants for the racing industry. Today, the company’s business portfolio includes more than 100 products for automotive, motorcycle, marine and industrial markets.
“Red Line Synthetic Oil is proud to announce our partnership with R&R Marketing. This is a partnership of two premium brands, working together to best serve the installed, racing and performance industries,” said Justin Johnson, director of Red Line Synthetic Oil. “Red Line is excited to work with R&R Marketing to provide our industry with leading products, proprietary technology and performance solutions to all automotive & performance industry platforms.”