New GM Genuine Parts And ACDelco Marketing Campaign Launched
OE

New GM Genuine Parts And ACDelco Marketing Campaign Launched

General Motors Customer Care and Aftersales says the initiative incorporates a clear global market position.

General Motors Customer Care and Aftersales has taken the next step in its global rebranding initiative with the launch of a new marketing campaign designed to strengthen GM Genuine Parts and ACDelco brands. According to GM, the initiative incorporates a clear global market position and reinforces the importance of utilizing original equipment parts.

The rebranding is a result of extensive global research to help ensure a consistent brand image, no matter the product or location. With the initiative’s launch, came a bold, new packaging design that began arriving in North America last fall and will begin to roll out globally later this year.  

“This marketing campaign is the next step in our journey to drive a focused, disciplined strategy for GM’s maintenance and repair parts brands,” said John Roth, GM global vice president, Customer Care and Aftersales. “Based around certainty, the campaign highlights the authenticity and customer benefits that only brands with parts designed and backed by GM can provide.”

The “Certainty Starts Here” campaign defines why GM Genuine Parts and ACDelco are the clear choice for maintenance and repair of customers’ vehicles. Core to the campaign is a series of six videos, each dedicated to a specific parts category: maintenance, repair, powertrain, collision, original equipment and aftermarket. The videos can be viewed now on certaintystartshere.com.  

“This is a transformative moment for our team as the rebranding initiative coincides with the recent announcement of GM’s new brand identity, EV and AV initiatives,” said Roth. “In concert with the new direction of our company, we will amplify our long-term vision for Customer Care and Aftersales with service and parts solutions to meet the needs of our evolving vehicle platforms. Our integration plan is well underway and will begin to take shape in market later this year.” 

To learn more about the global parts campaign and the importance of choosing Original Equipment parts that are designed, engineered, tested and backed by GM, visit acdelco.com or gmgenuineparts.com.

You May Also Like

Vehicle Quality Trending in the Wrong Direction: JD Power

From cupholders and door handles to ADAS features, reported problems are rising at record levels.

The proliferation of technology in today’s vehicles might be coming at a cost.

According to J.D. Power’s 2023 U.S. Initial Quality Study, the number of problems per 100 vehicles (PP100) has gone up by a record 30 PP100 over the past two years – suggesting that quality is taking a backseat to innovation in the auto industry.

Japanese-Brand Automakers in US: $60.4B in Plants, 2.29M Jobs

New data highlights Japanese-brand automakers’ contributions to the U.S. economy and workforce.

Toyota Transforms Alabama Engine Plant with Clean Energy

Toyota, Toyota Tsusho America and Huntsville Utilities announce 168-acre solar project.

IIHS Strengthens Requirements for TOP SAFETY PICK Awards

Only 48 models qualify for 2023 awards thanks to stiffer requirements for headlights and side crash protection.

Magna Wins GM Battery Enclosures Business 

Magna will supply battery enclosures for the all-new 2024 Chevrolet Silverado EV.

Other Posts

GM Hires Vice President of Batteries

In this newly created role, Kurt Kelty will be charged with GM’s battery cell strategy and a new end-to-end approach.

GM Hires Vice President of Batteries
GM, Honda Begin Volume Production of Fuel Cell Systems

GM and Honda will produce fuel cells that will be two-thirds less expensive compared to Honda’s 2019 Clarity fuel cell.

GM-Honda-Fuel-Cell-production
ADD Group Honored with Awards from Advance, ACDelco 

The group was recognized in the areas of marketing excellence, and outstanding achievements in innovation, product launch and supply chain.

O’Reilly Auto Parts Rebrands Stores in Mexico

Stores in eight Mexican states revealed the new signage and celebrated grand openings.

OReilly-Auto-Parts-Mexico