German Automotive Industry Challenges and Opportunities

German Automotive Industry Challenges and Opportunities

Dr. Wolfgang Bernhart discusses what the German automotive industry can do to stay competitive, among other topics.’s latest audio interview “Challenges and Opportunities for the German Automotive Industry” features Dr. Wolfgang Bernhart. Dr. Bernhart has been a Partner at Roland Berger’s Stuttgart office since 2007 and is an expert for automotive topics. He has carried out numerous strategy projects and transformation programs around the world. He helps clients across the whole automotive mobility ecosystem to boost growth and leverage technology, and business model innovations around digitization and eMobility.

In the 17-minute audio interview, Dr. Bernhart discusses the following questions:

  • The German automotive industry has made bets on electrification. Now the EV market seems to be cooling down, not only in Europe but also in the U.S.  What challenges does the industry have with respect to transformation to EVs?
  • What role does Chinese competition play?
  • Has the German industry lost ground here?
  • What can the industry do to stay competitive, where are the opportunities?

Click here to listen to the Audio Interview:

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