Formula 1, LIQUI MOLY Extend Partnership

Formula 1, LIQUI MOLY Extend Partnership

The company will continue to be an "Official Partner" of Formula 1 until 2026 inclusive.

The LIQUI MOLY logo will continue to appear at of Formula 1 racetracks as the company will continue to be an Official Partner of the racing series until 2026 inclusive. LIQUI MOLY has been an “official partner” in of Formula 1 since 2019.

As an official partner, LIQUI MOLY will continue to have physical and virtual trackside signage at select race events. Additionally, as part of the extension, LIQUI MOLY will have the opportunity to build on its growing business networking program, by hosting customer guest experiences around certain race weekends.

“With constantly new approaches and innovations, but also new spectator records, Formula 1 continues to prove to be the flagship in motorsport. We also have this aspiration for our business. That’s why it was natural to let two such strong brands continue to work side by side,” said LIQUI MOLY Managing Director Günter Hiermaier.

For the company, the “official partner” status adds to its tradition of Formula 1 advertising, already having its logo on the rear wing of Mercedes-Sauber cars about thirty years ago. In 2002, the Ulm-based company joined the Jordan-Honda team as a sponsor.

LIQUI MOLY also advertises at MotoGP, operates as the exclusive lubricant partner of the Motocross World Championship, advertised at the World Handball Championship in January and at countless winter sports events, the company said.

You May Also Like

HONGQI Brand Showcased at Goodwood Festival of Speed

The Chinese luxury car brand was the official partner of the event, which took place in Goodwood, England.

HONGQI-Brand-Showcased-at-Goodwood-Festival-of-Speed

Chinese luxury car brand HONGQI announced it was the official partner of the 2024 Goodwood Festival of Speed, July 11-14, in Goodwood, England. HONGQI took the stage alongside a distinguished lineup of global luxury cars, “showcasing its exceptional strength and unique charm as the top luxury car brand in China,” the company said in a recent press announcement.

Nexen Tire Announces Partnership with Manchester City

In addition to Nexen Tire branded Manchester City uniforms, the partnership also includes company branding at each venue.

Manchester-United-Nexen
China Manufacturing Risks: They Just Keep Growing

Harris discusses what companies can do to reduce their China manufacturing risks, among other topics related to doing business in China.

China-Manufacturing-Risks-They-Just-Keep-Growing
Dana, Authentic Vision Partner on Product Authenticity Label

The Dana Secure Label, featuring a serialized QR code and integrated hologram-fingerprint, offers unmatched protection against counterfeiting, according to Authentic Vision.

Dana-Authentic-Vision-Partner-on-Product-Authenticity-Label
GKN Signs Virtual Power Purchase Agreement with Recurrent Energy

The 10-year VPPA agreement will cover 65% of GKN Automotive’s European electricity load and 30% of its global load.

GKN Signs Virtual Power Purchase Agreement with Recurrent Energy
Other Posts
SKF Group Announces Leadership Transition

Philipp Herlein, head of the global vehicle aftermarket division, has been appointed managing director of the global SKF lubrication & MPT division, effective October 1.

SKF Group Announces Leadership Transition
SMP to Acquire European Supplier Nissens Automotive

The transaction is expected to be complete in the second half of 2024.

Nokian Tyres Produces First Tire in Romanian Factory

Nokian said the milestone was reached as planned, and commercial tire production will start in early 2025.

Nokian-Tyres-Romania-factory
Volkswagen Names Mobileye Among Top Suppliers for 2024

Mobileye, one of 10 companies to be honored, received the award for digitalization.

Volkswagen Names Mobileye Among Top Suppliers for 2024