Marketing Archives - aftermarketNews
5 Minutes With… Andy Castleman of KYB Americas

In this installment of “5 Minutes With,” get to know Andy Castleman, director of product & marketing for KYB Americas.

Andy Castleman KYB Americas
Formula 1, LIQUI MOLY Extend Partnership

The company will continue to be an “Official Partner” of Formula 1 until 2026 inclusive.

liqui moly formula 1 prtner
Advance Offers Gas Scholarships for College Freshmen

Advance Auto Parts is giving 10 incoming freshmen four-year “Fuel Rides to College,” with four years of Shell gas.

Advance auto parts store
Autoshop Solutions Partners with Shop-Ware

AutoShop Solutions customers can now see the actual ROI in their marketing efforts with its Shop-Ware partnership.

Auto Shop Solutions Shop Ware
Transtar Launches Ad Campaign with Vanilla Ice

Vanilla Ice, the “Ice Ice Baby” hitmaker, is promoting the company’s air conditioning product line.

Pirelli Announces #PirelliNation Road Race Rider Program

The program ensures racers are the first to know about the latest Pirelli news, products and marketing opportunities.

Mitchell 1 Adds Google ReScore Feature to SocialCRM Program

ReScore empowers shop owners to transform those not-so-great reviews into positive customer experiences, the company says.

Advance Auto Parts, Los Angeles Dodgers Announce Partnership

The partnership comes as Advance continues its growth in California and the L.A. market.

Overheard: Best Strategies For Attracting New Customers

Tire Review’s “Rolling with the Numbers” survey asked tire dealers their best strategies for attracting new customers.

Overheard: How Much Do Bodyshops Spend On Marketing?

Babcox Research asked collision repair shops how much they spent annually on all forms of advertising and promotions.

Solera AutoPoint Launches 3 Digital Marketing Offers

New products enable automotive dealers, OEMs, and aftermarket businesses to hyper-target in-market buyers at the right time and right place can yield more than 2X return on investment.

Herman Trend Alert: Gamifying Small Business Marketing

Old and young alike, human beings love to play games. It’s in our DNA.