Auto Aftermarket Marketing
Carparts.Com To Sponsor Major League Fishing Bass Pro Tour

CarParts.com has been named title sponsor of Stage Seven, and exclusive auto parts retailer of the event.

Americana Tire And Wheel Announces Major Rebranding Effort

The tire brand says this new identity fully leverages the power and equity of being part of the Kenda family of companies.

Yokohama Tire Extends Los Angeles Angels Partnership

Tiremaker enters 11th consecutive season as sponsor.

CRC, Pocono Raceway Announce Partnership

CRC Industries will host the NASCAR Camping World Truck Series for the CRC Brakleen 150.

Sound Press, PhaseZero Announce B2C Automotive Strategic Partnership

Sound Press serves as e-commerce strategy and execution experts for companies such as GM, ACDelco, Canadian Tire, PepBoys, AutoPlus, distributors, and other non-automotive manufacturers.

EXTEND GROUP Grants One-Time Access To Domain Portfolio

Hundreds of domain names are being released at auction to help aftermarket companies promote industry training.

Armor All Partners With Red Bull Racing Honda

Deal designed to expand brand awareness and grow consumer engagement internationally.

TrakMotive Announces Sponsorship With Brenton Productions

TrakMotive will be featured in select episodes of the Truck U, Two Guys Garage and Car Fix cable TV shows.

Armor All Names Jenson Button 1st Global Brand Ambassador

This partnership with the Formula 1 racing legend is part of a broader international marketing effort.

Marketing Survey Deadline Is Monday, March 29

Please take just a few minutes to complete this important survey about your marketing outlook for 2021.

So You Wanna Win A Tesla?

The automotive aftermarket excels at creating promotions that drive sales and build customer engagement.

General Tire Launches Spring Passenger Tire Promotion

From March 1 – April 30, purchase four qualifying passenger General Tires and get up to a $70 Visa Prepaid card.