Auto Aftermarket Marketing
Painless Performance Partners With Goodguys Rod & Custom

Painless has enhanced its longtime alliance with Goodguys and will be the preferred wiring partner for the event series.

Capoli Sales Company Expands To Mid-West

Expansion plans will include representation of nationally recognized parts vendors and the addition of two sales representatives to reside in Ohio and Illinois/Michigan.

CarParts.com Named 2020’s Fastest-Growing Auto Parts Site

Website traffic to CarParts.com grew 194% percent YOY, according to SimilarWeb.

LIQUI MOLY Announces Sponsorship With SV Offshore

LIQUI MOLY is expanding its new marine line of high-performance lubricants.

Hankook Tire’s MLB ‘Never Halfway’ Campaign Returns

Both commercials are centered on Los Angeles Dodgers All-Star pitcher Clayton Kershaw.

Chick Capoli Sales Company Launches New Website

The site utilizes a cutting-edge content management system that facilitates the effortless publishing of new information.

Longtime Industry Brand Specialist Launches Marketing Firm

Veteran aftermarket branding expert Brian Tarnacki has established Motor City Brandcraft, a strategic marketing firm.

FNHI Announces Official Corporate Name Change to Worksport

To enhance the new name consolidation, Worksport said it also has been revamping its brand identity.

Valvoline Tells World We Are ‘The Original’

Iconic brand launches worldwide campaign to celebrate its position in automotive culture.

Carter Enhances Brand With Multi-Faceted Marketing

The company said the new plan is part of an “aggressive and targeted approach to growing the brand.”

Martin & Co. Offers Free Stimulus Package For The Aftermarket

Businesses can receive a research-based, digital marketing analysis and direct sales consultation.

Yokohama Tire’s Summer Rebate Rolls Through July 5

From now through July 5, consumers can earn up to $70 in the form of a Yokohama Visa Prepaid card or a Visa Virtual Account after purchasing a set of four select Yokohama tires.