Auto Aftermarket Marketing
Stan Padover Associates Partners with Illumaware

Illumaware will help the rep firm develop and manage application data and digital assets.

Alltech Automotive Taps GAIN Aftermarket for Marketing & PR

GAIN Aftermarket is led by aftermarket industry veterans Arnie Fox and Steve Durning.

Mitchell 1 Names ‘Snow Much Fun’ Sweepstakes Winners

Twenty Facebook fans received a $50 Amazon gift card over the Jan. 6 to Feb. 24 sweepstakes period.

Elite Hosts Fundraiser For Canine Cancer Research With Tufts

The collaboration well-exceeded the fundraising goal for the Canine Cancer Research Division of Tufts University.

First Brands Group Products Featured On Military Makeover

Products from FRAM filters, TRICO wipers and Raybestos brakes were used to service a veteran’s vehicle on the show.

VP Racing Fuels Announces Licensing Agreement With Hot Wheels

The first Hot Wheels car carrying the VP Racing colors to be released at retail will be the 2021 Chevrolet Corvette C8.R.

NASCAR And iRacing.Com Announce New Partnership

The deal will serve to elevate a decade-plus licensing relationship to official partner status.

Carparts.Com To Sponsor Major League Fishing Bass Pro Tour

CarParts.com has been named title sponsor of Stage Seven, and exclusive auto parts retailer of the event.

Americana Tire And Wheel Announces Major Rebranding Effort

The tire brand says this new identity fully leverages the power and equity of being part of the Kenda family of companies.

Yokohama Tire Extends Los Angeles Angels Partnership

Tiremaker enters 11th consecutive season as sponsor.

CRC, Pocono Raceway Announce Partnership

CRC Industries will host the NASCAR Camping World Truck Series for the CRC Brakleen 150.

Sound Press, PhaseZero Announce B2C Automotive Strategic Partnership

Sound Press serves as e-commerce strategy and execution experts for companies such as GM, ACDelco, Canadian Tire, PepBoys, AutoPlus, distributors, and other non-automotive manufacturers.