GlobalAutoIndustry.com’s latest Audio Interview “Go-to-Market Strategy for the North American Automotive Industry,” features Ivy Lewis. Lewis has more than 15 years of experience in program management and strategy development in the automotive Industry. She has successfully deployed agile transformation, business strategy, Go-to-Market (GTM) strategy for several North American automotive companies. Lewis founded ZL Consulting LLC in 2019 to help leaders transform vision into reality through strategy execution.
In this 10-minute audio interview, Lewis discusses these questions:
- What is a GTM strategy and why do companies need a GTM strategy?
- What are the key elements of an effective GTM strategy?
- Some global companies have successfully launched a product in the European/Asian market. When they bring this product into North America to recreate the same market success, what advice do you have for them?
- Let’s talk about new business. As a new business entering the North American automotive market, how would you advise them on their GTM strategy?
- What are some good tips for companies who are working on their GTM strategy?
Click here to listen to the audio interview.
About GlobalAutoIndustry.com
GlobalAutoIndustry.com is the leading business intelligence source for the worldwide automotive industry, connecting OEMs, OE suppliers, aftermarket and automotive technology companies with the resources to effectively do business internationally.
Publishing across multiple digital channels, www.GlobalAutoIndustry.com, produces informative content that helps industry executives uncover insights, solutions and strategies focused on doing business in the world’s top automotive markets.
Our flagship Audio Interview series and eJournal newsletters address important business and operational challenges for industry professionals. Published weekly and syndicated through leading industry media partners, our content has a distribution audience of over 1 million automotive professionals worldwide. The Interviews are syndicated through WardsAuto (US), aftermarketNews (US), ETAuto (The Economic Times of India), TU Automotive (UK), MEXICONOW, BORDERNOW, and HORSEPOWER (Mexico).
