Why OE Spark Plugs May Not Always Be the Best Option - aftermarketNews

Why OE Spark Plugs May Not Always Be the Best Option

Sponsored by Autolite

The plug-in-the-hole method of spark plug replacement is dependable, but does that mean it’s the best choice for today’s vehicles?

When it comes to replacing spark plugs, many follow the conventional wisdom which dictates they would choose the same type of plug that came with the vehicle – or at least the same as the one they removed. 

While this thought process is perfectly logical, OE replacement plugs may not necessarily be the most optimal choice for the engine, especially if it’s newer. Today’s drivers expect reliable performance and a long service life from their spark plugs. 

In recent years, iridium plugs have become widely accepted as best choice for high performance and durability, especially for late model engines. The advanced design and iridium metallurgy offers better ignitability, acceleration and fuel mileage, helping modern engines achieve their best performance. 

While OE plugs are engineered and tested to meet engine platform specifications, aftermarket plugs can meet the same demands of performance with affordability and are a smart alternative to the OE plug.

Replacing a customer’s spark plugs with long-lasting, efficient plugs equates to time and money savings in the long run compared to having to regularly replace them with standard OE products. Though concerns about getting burned by an aftermarket plug abound in the automotive service industry, many brands offer strong warranties to ease these worries.

For vehicle owners on the fence about making the jump to aftermarket parts, shop owners and techs can help them with the education they need to understand that these products are cost-effective and just as dependable when they come from a reputable brand. 

Quality aftermarket plugs will meet the required physical specifications (thread size, diameter, reach, installed height and seat type) and performance demands (heat range, starting power and durability), so shop personnel will not need to worry about an angry customer returning with ignition issues.

Even though aftermarket brands produce advanced spark plugs like those with iridium electrodes, it is still important to make sure they are properly tested and verified to provide the peak performance that drivers expect. 

Autolite® has been focused on developing, testing and improving spark plugs for over 85 years, and have put in the time to enhance the performance, durability and ignitability of plugs for domestic and import engines. Autolite® offers warranties on all spark plug products to ensure quality and reliability. Explore the benefits of our most advanced products at autolite.com

You May Also Like

Customer Growth & Vendor Relations: Drive Towards a More Profitable 2024

Introduction You could argue that the stage is already set for auto aftermarket commercial distributors. The automotive aftermarket is projected to grow at a rate of 5.8% through 2026. This means a lot of opportunity to capitalize on a growing market.  But becoming (and more importantly staying) that first call won’t happen on its own.

You could argue that the stage is already set for auto aftermarket commercial distributors. The automotive aftermarket is projected to grow at a rate of 5.8% through 2026. This means a lot of opportunity to capitalize on a growing market. 

But becoming (and more importantly staying) that first call won’t happen on its own. You’ll need a strategic plan to grab market share from your competitors. This can be seen throughout similar industries like building materials. During the Covid pandemic, organic growth was high, but those who leaned into strategies of higher growth out-performed at a great pace. 

Beyond Traditional Boundaries: The New Era of Manufacturer eCommerce

The world around us is continually changing, and the traditional boundaries of commerce are rapidly being redrawn. The once-clear lines between manufacturers, distributors, and consumers are blurring, transforming the way we sell online. Today, eCommerce isn’t just about selling more parts but reimagining current business models. From focusing on the end consumer’s needs and preferences

Digital Enablement Strategies for Parts Manufacturers

The digitization of the parts industry has ushered in a new era of opportunities and challenges. Manufacturers are now confronted with increased competition, the necessity to acquire new skills and technologies, and adapting to rapidly evolving consumer expectations. However, this transformation also offers significant opportunities, such as a wider customer reach, direct customer engagement, and

OE CV Axle Trends for Today’s More Demanding Drivetrains

Today’s vehicle drivetrain systems are far more complex and powerful than ever before. So, you want to make sure you choose a replacement axle that matches the original OE design attributes to ensure proper performance and durability. Avoid installing an inferior axle based on price only, that may not perform properly or worse yet, fail

Engineering For Excellence – MEYLE HD Solves Tesla Noisy Control Arm Issues

By Stefan Bachmann, Head of Steering & Suspension, MEYLE HD The effort that goes into creating one of the world’s most technologically advanced electric vehicles is staggering, and the engineers at Tesla who developed the Model 3 and the Model Y should be proud. However, they also should tip their caps to the engineering team

Other Posts
AMN ‘What You Need to Know’

It’s been a busy week in AftermarketNews. Here are five stories you need to know heading into the weekend.

What You Need To Know
Indian Automotive Component Industry Grows 33% in FY ’22-23

Vehicle sales, a robust aftermarket and steady exports gave the Indian auto component industry its best performance in FY23.

S&P Global Mobility Report: Aftermarket May See Boom

The share of vehicles more than eight years old will increase, the report says, signaling increased aftermarket business.

Longtime Aftermarket Exec. Ron Clair Dies at 79

With a 47-year career in the aftermarket, Clair held various positions with Fram, Bendix and Autolite and Auto Plus.

Ron Clair