PSA Group and Total Marketing Services have renewed their longstanding partnership. This partnership covers the Peugeot, Citroën and DS marques and includes four basic areas: research and development (R&D); supply of first fill lubricants to PSA Group plants; an exclusive after-sale-service recommendation in PSA dealerships; the motor racing partnership with Peugeot Sport, Citroën Racing and DS Performance.
Total automotive lubricants are recommended and available to customers in PSA’s networks. Certified auto repair centers have access to the Total Quartz/Activa high-performance engine oils, developed specifically for PSA powertrains to ensure their performance and reliability and to improve fuel efficiency.
As part of the renewed partnership, PSA Group and Total are creating joint marketing initiatives to promote their shared customers’ satisfaction.
PSA and Total also remain technical and sports partners for the upcoming challenges awaiting Citroën Racing in the WRC, Peugeot Sport in the World RX and rallies, and DS Performance in the Formula E, after winning a number of races and world championship titles in the FIA WTCC, WRC and World RX and the Dakar rally race.
“We’re delighted to renew our longstanding partnership with PSA. We celebrated 20 years of working with Peugeot in 2015 and the introduction of the DS brand and will mark 50 years of partnership with Citroën in 2018. The continued partnership affirms Total’s strong commitment to supporting PSA as it pursues its long-term growth and international expansion,” said Philippe Charleux, vice president, lubricants and specialties of Total Marketing Services.
“It’s a longstanding partnership between two companies that share the same values of sustainable development and safety and that put customers first in their decisions,” said Yannick Bézard, executive vice president, director purchasing, PSA Group.
