NCMA Raises More than $6,200 for the Aftermarket Foundation
The National Catalog Managers Association (NCMA) held its 32nd annual Knowledge Exchange conference last month in Tempe, Ariz. Since 2004, the organization has been using its annual meeting as an opportunity to raise money for the Aftermarket Foundation. Founded in 1959 as the Jesselson Benevolent Association, the Aftermarket Foundation assists individuals and families in the automotive aftermarket through difficult times.
Sears Renews Title Sponsorship of NASCAR Craftsman Truck Series
Sears, Roebuck and Co., through its Craftsman tool brand, has renewed its title sponsorship of the NASCAR Craftsman Truck Series.
Leadership Development Network Offers Aftermarket Scholarships
Three $1,000 scholarships are available to students pursuing degrees in Northwood University’s Aftermarket Management program from the Automotive Aftermarket Industry Association’s (AAIA) Leadership Development Network (LDN). Selection criteria are based upon financial need, academic excellence and level of interest in the industry.
AAPEX Branding Strategy Featured As Best Practice in EXPO Magazine
The branding strategy used to build a new look for the 2004 Automotive Aftermarket Products Expo (AAPEX) was chosen as a Best Practice by EXPO magazine and featured in the publication’s March issue. The article, “Extreme Makeover,” details the steps taken to create a new look that would brand AAPEX as a must-attend event for the $250 billion automotive aftermarket industry.
NASCAR Sponsorship Revs Stocks’ Engines
Racing fans weren’t the only ones riveted to the corporate logo-covered NASCAR racers in Sunday’s Daytona 500: Wall Street has picked up on the huge popularity of auto racing and is rewarding companies that are connected with it. Companies such as Ford Motor, General Mills and Georgia-Pacific have enjoyed big returns on the stock market after announcing they are sponsoring a NASCAR team, according to a study of 24 sponsors.
Clevite Nitro Club Members Take Top Fuel, Funny Car Championships at Pomona Raceway
Clevite Nitro Club Members Scott Kalitta and Tommy Johnson Jr. scored big wins at the NHRA season-opening 45th annual CARQUEST Auto Parts Winternationals. Fellow Nitro Club members Doug Herbert and Phil Burkart Jr. were runners-up. The Nitro Club is a great option for NHRA teams without product sponsorships, giving them the ability to buy premium parts at discounted prices.
Auto Club, Insurance Association Sponsor NASCAR Vehicle
Here’s a pairing that may seem, at first blush, a little odd. The Dearborn-based Auto Club Group, a confederation of AAA clubs with affiliates including AAA Michigan and the Auto Club Insurance Association, is sponsoring a Roush Racing NASCAR vehicle.
Auto Club, Insurance Association Sponsor NASCAR Vehicle
Here’s a pairing that may seem, at first blush, a little odd. The Dearborn-based Auto Club Group, a confederation of AAA clubs with affiliates including AAA Michigan and the Auto Club Insurance Association, is sponsoring a Roush Racing NASCAR vehicle.
Car Care Newspaper Supplement Reported Increased Participation in 2004
The Car Care Newspaper Supplement (CCNS) web site www.carcaresupplement.com cited continued growth in its 2004 year-end report, released last week. The purpose of the Car Care Newspaper Supplement service is to provide a continuous flow of “free” editorial support to publications, which, in turn, equips them to educate motorists about the importance of proper vehicle maintenance and enhancement.
MACS 25th Anniversary Convention Gets Support from Record Number of Sponsors
“NOW IS THE TIME!” — the 25th Anniversary Convention and Trade Show of the Mobile Air Conditioning Society (MACS) Worldwide is getting support from a record number of corporate sponsors. Forty sponsors have signed up for the show, which will take place February 1-3, 2005 at the Las Vegas Hilton.