AAPEX Branding Strategy Featured As Best Practice in EXPO Magazine - aftermarketNews

AAPEX Branding Strategy Featured As Best Practice in EXPO Magazine

The branding strategy used to build a new look for the 2004 Automotive Aftermarket Products Expo (AAPEX) was chosen as a Best Practice by EXPO magazine and featured in the publication’s March issue. The article, “Extreme Makeover,” details the steps taken to create a new look that would brand AAPEX as a must-attend event for the $250 billion automotive aftermarket industry.

ORLAND PARK, IL — The branding strategy used to build a new look for the 2004 Automotive Aftermarket Products Expo (AAPEX) was chosen as a Best Practice by EXPO magazine and featured in the publication’s March issue.

The article, “Extreme Makeover,” details the steps taken to create a new look that would brand AAPEX as a must-attend event for the $250 billion automotive aftermarket industry. The strategy connected a new AAPEX logo and tagline, “We Keep Them on the Road,” with compelling human-interest photos and graphics throughout the exhibit hall. The show floor also had new color-coded sections and redesigned aisle signage and maps to reduce “visual noise” and make it easier for buyers to navigate the show floor and locate specific exhibitors and new products.

“The branding strategy not only created a new visually-pleasing atmosphere at AAPEX, it also better communicated the event’s purpose in the automotive aftermarket industry and led to a 30 percent increase in sponsorships from exhibitors,” said Arlene Davis, senior director of tradeshows for the Automotive Aftermarket Industry Association (AAIA), which co-sponsors AAPEX with the Motor & Equipment Manufacturers Association (MEMA). Even with a solid new look in place, Davis added that AAPEX organizers will continue to identify and develop new ways to enhance the attendee and exhibitor experience at the show.

The new look and redesign of AAPEX were developed and implemented by show co-sponsors, show manager W.T. Glasgow Inc., Freeman Decorating Co. and visual merchandising consultant Murray Chapple, Critical Aesthetics.

EXPO Magazine reaches 7,500 trade show organizers and managers, and includes sales- and marketing-focused features about destinations, case studies and revenue-generating ideas, as well as coverage of new products and services.

To read the article in its entirety, visit the Media section of the AAPEX Web site at: www.AAPEXShow.com.

AAPEX 2005 will be held Tuesday, Nov. 1, through Friday, Nov. 4, at the Sands Expo Center in Las Vegas, Nev. Due to record-setting participation in the recent space draw, AAPEX has been expanded to include exhibits in a portion of the Venetian Ballroom.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

SEMA Urges Members to Support Tax Relief Bill

The Tax Relief for American Families and Workers Act of 2024 benefits specialty automotive aftermarket businesses, according to SEMA.

SEMA Action Network

SEMA is encouraging its members to reach out to their representatives and ask for their support on H.R. 7024, the Tax Relief for American Families and Workers Act of 2024. The bill, which The U.S. House of Representatives is expected to vote on this week, benefits specialty automotive aftermarket businesses, according to SEMA, by allowing for the immediate expensing of R&D and investments in equipment and increasing the small business expensing cap by nearly 30%.

ASA Endorses Bipartisan Tax Framework

The Automotive Service Association says the legislation is beneficial for independent automotive repair businesses.

Industry Partners Urge Congress to Pass R&D Deductibility Fix

“Congress must restore this tax provision to enhance U.S. competitiveness, job creation and innovation as soon as possible,” said Ann Wilson, MEMA’s executive vice president of government affairs.

Legislators Challenge Vehicle Data Access ‘Double Standard’

Rep. Marie Gluesenkamp Pérez joined other legislators in sending a letter to NHTSA about proposed guidance for implementing the Massachusetts Right to Repair law.

House Passes Bill to Stop EPA Emissions Mandate

The U.S. House passed the “Choice in Automobile Retail Sales (CARS) Act” (H.R. 4468) with bipartisan support.

Opposition Grows for California’s Mandate Banning New Gas-Powered Vehicle Sales

Other Posts

U.S. House Schedules Vote to Stop EPA Emissions Mandate

The SEMA-supported bill would prohibit the EPA from finalizing federal emissions standards for light- and medium-duty motor vehicles model years ’27 to ’32.

emissions
Section 301 Tariffs & Circumvention: A Closer Look

There’s buzz suggesting that these tariffs are likely here to stay, possibly with even steeper charges on specific items.

Maine Voters Overwhelmingly Back Right to Repair

Over 80% of Mainers voted “yes” to ensure that they and their repair shops can access vehicle diagnostic tools and data.

AAPEX Keynote: Right to Repair Takes Center Stage

While there are headwinds, Congressional support is moving the REPAIR Act forward.

Right to Repair AAPEX