TOLEDO, OHIO — The Car Care Newspaper Supplement (CCNS) web site www.carcaresupplement.com cited continued growth in its 2004 year-end report, released last week.
Currently entering its 41st year in continuous production, the CCNS service increased its editorial support in 2004 to include 1558 registered users/publications from 31 countries, with a combined readership in excess of 62,500,000. CCNS said 62,365 articles were downloaded in 2004, an eight percent increase over its 2003 figures. User sessions were up twelve percent, totaling 38,695.
In addition to major daily and weekly newspapers, CCNS editorial content supports syndicated and independent news services, automotive dealer service and parts department newsletters, ad agencies charged with automotive PR and newsletter production, programmed distributor and dealer newsletters, traditional aftermarket multi-step distribution channel newsletters, regional automotive dealer marketing association newsletters, university and high school newspapers, U.S. armed forces newspapers, trade association print material, motoring enthusiast club communications pieces, female-audience publications, the United States Environmental Protection Agency, National Traffic Safety Board, the Lung Association, the American Automobile Association and many others.
The purpose of the Car Care Newspaper Supplement
CCNS registered users are encouraged to host or participate in “Car Care Events” with local parts and service retailers, which further focuses consumer attention to the need for proper vehicle care and can generate increased retail traffic.
The cost to offer and maintain this service is underwritten by automotive aftermarket corporate sponsors and leading industry trade associations.
The 2005 Spring/Summer edition will be released in time for “National Car Care Month” in April. Sponsorships are now being encouraged for the 2005 Spring/Summer and Fall/Winter editions. For more information, go to: http://www.carcaresupplement.com/sponsor_main.html .
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