Advance Auto Parts Celebrates 'National Road Trip Day'

Advance Auto Parts Celebrates ‘National Road Trip Day’

Advance’s “Check Your Battery, Not Your Bag” campaign offers free gift cards for road trip essentials and curbside services, beginning National Road Trip Day – Friday, May 24.

Americans seem to be hitting a breaking point with air travel, with 67 percent saying they’ve had a trip negatively impacted or ruined because of problems with air travel during the last 12 months, according to new data from Atomik Research, released by Advance Auto Parts.

From losing precious time – 44 percent citing that delays and other problems traveling by air has cost them vacation time – to safety concerns – 32 percent feeling less safe flying compared to a year ago, Americans are saying “enough!” This summer they’re trading wings for wheels: 70 percent say they are more likely compared to a year ago to choose traveling by automobile over flying due to the current state of air travel, the survey said.

The “baggage” that comes with air travel continues to stack up and now outweighs the benefit of faster travel time for many Americans, according to the survey. 66% say the number of hours they’re willing to drive before choosing to fly has increased in the past 12 months and 24% say they would drive 10 or more hours for summer vacation before choosing to fly.

Heeding consumers’ preference for summer vacation by automobile, Advance is encouraging travelers to “Check Your Battery, Not Your Bag” so they can achieve what matters most – enjoying their well-deserved summer vacation.

Beginning National Road Trip Day this Friday, May 24 through Monday, May 27, participating Advance stores nationwide will surprise randomly selected customers with free Advance gift cards to purchase DieHard batteries, wiper blades or other road trip essentials, no previous purchase necessary. Complimentary curbside services are available every day throughout the year to customers at all participating Advance stores, including battery checks and installation, wiper blade installation and check engine light scanning.

“With all the concern about air travel and more people planning to travel by automobile – including willing to drive longer for their summer vacations – it’s critical they prepare their vehicles, and we want to make that as easy as possible,” said Junior Word, Advance’s executive vice president, U.S. stores. “Safety and reliability are at the center of ease, so our team of automotive experts are offering travelers a one-stop preparation shop – from car care essentials to curbside battery checks and installs on us.”

The great majority (85%) of survey respondents indicate they will prepare a pre-road trip checklist for their vacation.

To further support motorists, Advance said it is providing “Rules of the Road (Trip)” – a free checklist outlining car preparation basics designed to help both light DIYers and gearheads alike – available on advanceautoparts.com.

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