CARQUEST Named Title Sponsor of 45th Annual Winternationals at Pomona Raceway
CARQUEST Auto Parts has signed a multi-year agreement to become the title sponsor of the 45th annual Winternationals in Pomona, Calif. The agreement begins in 2005. It is the first of three NHRA event sponsorships for CARQUEST Auto Parts, which will also headline the CARQUEST Auto Parts Nationals at Route 66 Raceway in Joliet, Ill., June 9-12, as well as the CARQUEST Auto Parts Nationals at Pacific Raceways in Seattle, July 22-24.
Castrol Launches New GTX Start Up Motor Oil
Castrol has launched a new brand of motor oil specially formulated to provide start up protection and reduce engine wear. Because the rate of engine wear is higher during the critical start up period, Castrol GTX Start Up has been formulated to provide protection at that time. The new brand was designed to protect during every single start up not just during winter or cold weather starts, said Castrol.
Speedway Motorsports’ First Quarter Results Exceed Market Expectations
Speedway Motorsports has reported revenues of $122.2 million, net income of $24.7 million and diluted earnings per share of 57 cents for the first quarter of 2004. The results exceeded market expectations, Speedway said.
WIX Filters to Sponsor Local Race Teams
WIX Filters wants to help build excitement for motorsports beyond the bright lights of Daytona and Bristol and plans to do so through product sponsorships for local race teams.
Snap-on Extends Long-Time Partnership With Pedregon Racing
Snap-on Tools has expanded its partnership with Pedregon Racing, serving as associate sponsor of the Funny Cars of Cruz Pedregon and Tony Pedregon of Pedregon Racing, Troy, Mich. Snap-on began its relationship with Pedregon Racing during Cruz Pedregon’s 1992 championship season. The agreement continues Snap-on’s sponsorship of Cruz Pedregon, while celebrating defending Funny Car champion Tony Pedregon’s move to Pedregon Racing with a second Snap-on Tools associate sponsorship.
Federal-Mogul’s Champion, Wagner Lighting Brands Honored For Marketing Excellence
Federal-Mogul’s Champion spark plugs and Wagner lighting brands were honored in two recent international marketing competitions held in New York City. The Champion spark plugs “Champion Powers All” integrated marketing campaign was a finalist winner, and received a certificate of distinction in the 2004 AME (Advertising Marketing Effectiveness) Awards competition. Federal-Mogul’s Wagner lighting marketing team was also a finalist winner and recipient of a certificate of distinction in the 46th annual TV, Cinema and Radio Advertising competition of the prestigious New York Festivals.
Cooper Tire Puts on its Game Face
The official tire of six NCAA conferences, Cooper Tire & Rubber is taking an experimental approach to building regional brand awareness through a series of pre-game and on-court interactive promotions at upcoming NCAA basketball games. “We’re aiming to activate our corporate partnerships by pushing our involvement past simple signage, and enhancing our consumer’s sports experience,” said Pat Brown, vice president of advertising and communications at Cooper Tire.
Dana AAG Expands Relationship with NASCAR
Dana’s Automotive Aftermarket Group (AAG) has renewed its partnerships with NASCAR in anticipation of the 2004 NASCAR NEXTEL Cup Series. Dana aftermarket products such as WIX filters, Raybestos brakes and Clevite Engine Parts are part of the exclusive lineup of NASCAR Performance products.