GASTONIA, NC — WIX Filters wants to help build excitement for motorsports beyond the bright lights of Daytona and Bristol and plans to do so through product sponsorships for local race teams.

“There’s no better way to reach the world’s most brand loyal fans than through racing,” said Bruce Johnston, brand manager for Wix Filtration Products. “WIX Filters understands what it takes to be successful both on the track and in the shop and we’re proud to provide our customers with what it takes to win.”

Customers can participate in the WIX Racing Product Sponsorship Promotion by signing up three area race teams and selling racing filtration products to those teams at regular price. The teams then submit their invoices to WIX Filters for a rebate on their purchases.

For more information, go to: www.wixfilters.com.

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