Shell Oil Signs Multi-Year Sponsorship with Richard Childress Racing
Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.
Valvoline Steps Up its NHRA Support
Longtime NHRA sponsor Valvoline announced this week plans to step up its support of NHRA racers next year by adding sponsorship of a multi-car Pro team and extending its support of key Sportsman racers in a multi-year deal.
More Sponsors Mean More Growth for DHRA
How can you tell what is the most exciting and fastest growing spectator sport? Just listen for loud rumbles, earthmoving vibrations and a cloud of exhaust. Diesel racing is unlike any other sport and has exploded onto the scene, turning heads and raising eyebrows. Luckily for the sport and its fans, sponsors are scrambling to get in on the action.
WIX Filters Announces ‘Party Like a Rock Star’ Sweepstakes
WIX Filters has announced the WIX “Party Like a Rock Star” Sweepstakes, a new year-long contest that enables four lucky race fans to experience an all-expense-paid VIP trip to the 2007 NASCAR NEXTEL Cup Series event at Las Vegas Motor Speedway.
Executive Interview with Bruce Johnston, Brand Manager, WIX Filters
Every other week, aftermarketNews offers an interview with high-profile individuals in the automotive aftermarket. We give executives free reign to express their views on anything from the state of their corporations to recent legislative news to future trends in their niche markets. Here you see what matters to the newsmakers themselves. This week, we hear from Bruce Johnston, brand manager for WIX Filters. Join us as we talk with Johnston about branding strategy, motorsports marketing and other keys to the success and longevity of the WIX brand.
Radiator Specialty Company Expands Marketing Division
Radiator Specialty Company has added two marketing executives and expanded its budgets to keep up with increasing demand for its Gunk and Liquid Wrench products. Radiator Specialty makes Gunk and Liquid Wrench brand lubricating oils, automotive additives and appearance chemicals for auto, home, shop and marine applications.
CARQUEST Names Rick Allen 2005 Excellence Award Winner
Rick Allen of Hampton, NJ, has been named the 2005 CARQUEST Excellence Award Winner. He was presented the award Oct. 28 in Raleigh, NC.
WIX Filters Unveils New Marketing Campaign, Tagline at AAPEX
This week, WIX Filters is previewing its new marketing campaign and tagline “WIX. WHERE IT COUNTS,” during the company’s introduction of its 2006 sales and marketing promotions at AAPEX in Las Vegas.
R. L. Polk & Co.’s Ask the Industry Looks at the Value of Motorsports Marketing Programs
Racing. Fortune magazine has called it the “fastest-growing, best-run sport.” One in three Americans consider themselves fans. And, today, businesses across all industries want a part of the action.Over the past decade, motorsports marketing and racing sponsorships have become among the most successful and lucrative vehicles for building brand awareness, so much so that companies today have executives dedicated solely to building their brands through motorsports marketing efforts. For this week’s Ask the Industry, we asked a number of aftermarket businesses that are active in motorsports marketing and racing sponsorships to tell us what they get out of it and where they see it all heading.
Executive Interview with Duane Miller, Executive Director of GM Service and Parts business channels – GM Service and Parts Operations (SPO)
This Executive Interview features Duane Miller, who is the Executive Director of GM’s Service and Parts business channels (GM Service and Parts Operations [SPO]). Miller was appointed to his position back in April 2005. He took time from his busy schedule to discuss with AftermarketNews.com his new responsibilities, the outlook of ACDelco going forward and how “Real Car Guys” know ACDelco.