Permatex Celebrates 100th Anniversary
Company marks a century of innovation and leadership in chemical tools.
Royal Purple Grows from 750 Dealers to More Than 15,000 in Five Years
Company says simple ‘Marketing 101’ principles guided Royal Purple to success in the automotive aftermarket.
Yokohama Tire Sponsoring Two NBA Teams
Consumer, dealer promotions set with San Antonio Spurs and NBA champ Boston Celtics.
The Week in Review (Oct. 27-31, 2008)
The Week in Review offers a snapshot of the most highly read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, just click on the link that says “News Archives” at the bottom of the page to begin catching up on the latest industry news.
NCMA Raises $6,500 for the Aftermarket Foundation
The National Catalog Managers Association (NCMA) raised another $6,500 for the Aftermarket Foundation at its 35th annual Knowledge Exchange conference this month in Tampa, Fla. Since 2004, the organization has used its annual meeting as an opportunity to raise money for the Aftermarket Foundation, the industry’s only charity organization. Founded in 1959 as the Jesselson Benevolent Association, the Aftermarket Foundation assists individuals and families in the automotive aftermarket through difficult times.
VIDEO FEATURE: LDN Fun Run Raises $6,000 for GAAS Scholarships
A record number of aftermarket execs laced up their running shoes for a worthy cause last week. The Leadership Development Network (LDN) hosted its annual Fun Run benefit during the Automotive Aftermarket Industry Association (AAIA) Spring Leadership Days, which took place April 9-11 in Bonita Springs, Florida. While in Bonita Springs, aftermarketNews Editor Amy Antenora talked with LDN Chairman Jason Porrini about the history of the Fun Run, as well as his own experiences as one of the first participants in LDN’s Next Generation Club program.
Yokohama Tire Sponsoring Three NBA Teams
FULLERTON, CA — Continuing to partner with well-known sports teams to market its line of consumer tires, Yokohama Tire has signed sponsorship deals with three National Basketball Association (NBA) teams, according to Dan King, Yokohama vice president of sales. With the season in full swing, Yokohama is partnering with the NBA’s defending champions San Antonio
Advance Auto Parts Becomes Title Sponsor of the World of Outlaws Sprint Car Series
Advance Auto Parts has signed on as the 2008 title sponsor for the World of Racing’s World of Outlaws Sprint Car Series. The Advance Auto Parts World of Outlaws Sprint Car Series will celebrate its 30th Anniversary in 2008 with more than 85 event nights in the U.S. and Canada beginning with the season opener at Volusia Speedway Park on Feb. 8 and culminating in November in Charlotte, NC, with the 2008 World of Outlaws World Finals at Lowe’s Motor Speedway.
Zurich Direct Underwriters Contributes $10,000 for Automotive Scholarships
OVERLAND PARK, KS — Zurich Direct Underwriters announced today it is extending its commitment to education and the automotive industry. Zurich Direct Underwriters is working with the Global Automotive Aftermarket Symposium (GAAS) by awarding $10,000 in scholarships for those planning careers in the automotive aftermarket. “Providing money for scholarships is one way to help ensure
Bridgestone Brand Becomes First Official Tire of the NFL
NASHVILLE and NEW YORK – Bridgestone Firestone North American Tire, LLC (BFNT) and the National Football League (NFL) have entered into a multi-year integrated marketing partnership that designates the Bridgestone brand as the first “Official Tire of the National Football League.” Under the agreement, BFNT and the Bridgestone brand will join with the powerful NFL