CHARLOTTE, NC — Radiator Specialty Company has added two marketing executives and expanded its budgets to keep up with increasing demand for its Gunk and Liquid Wrench products. Radiator Specialty makes Gunk and Liquid Wrench brand lubricating oils, automotive additives and appearance chemicals for auto, home, shop and marine applications.

The company appointed John Dreibelbis and Tom Hynes as marketing managers with more than 25 and 15 years, respectively, of marketing management experience. Both served as director of marketing for consumer and industrial products manufacturers and have assumed channel and product line responsibilities for Gunk and Liquid Wrench brands. They will utilize increased marketing budgets to help drive more purchase consideration of brands and products.

John Dreibelbis’ experience includes nearly 30 years experience — 20 years in positions as director of marketing and communications, and director of marketing research and business planning, for NordicTrack sporting goods, IVECO Commercial Trucks, Hand Held Products Retail POS and Supply Chain IT-hardware, CertainTeed Building Products, among others. Dreibelbis earned a bachelor of fine arts degree in marketing communications design from Kutztown University of Pennsylvania with graduate studies at Temple University of Pennsylvania.

Tom Hynes’ experience includes over 15 years of experience guiding marketing programs and strategy to the retail and mass merchants channel, most recently, as retail marketing manager for Kraft Foods; director of marketing of Reebok International; vice president of marketing for Muhleman Marketing/ IMG that managed sponsorships for DuPont’s NASCAR Winston Cup (Now Nextel Cup) Series. Hynes earned a bachelor of science degree from West Virginia University and a masters degree from St. Thomas University, Miami.

“Recent sales growth required adding marketing talent to organize and manage for growth. These two managers bring diverse channel, product and process experiences that will help Radiator Specialty grow some categories and penetrate others,” said Ken Braaten, VP sales and Fred Raab, VP, marketing.

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