Affinia Group Launches New Website
Affinia Group has re-launched its website — http://www.affiniagroup.com – to provide insights into the company’s sense of mission and information on its industry-leading brands. Visitors to the site will find information about Affinia’s industry-leading brands, including WIX filters and Raybestos brand brakes, along with hot links to individual brand websites. In addition, the site includes a section devoted to recruitment with the latest information on careers at Affinia.
Jimmy White Receives Ken Patterson Award
MCHENRY, IL – The National Motorsports Press Association (NMPA) recently named Jimmy White — Camp & Associates’ media representative for the Raybestos Rookie of the Year program — as the recipient of the 2006 Ken Patterson Helping Others Award. The Ken Patterson Helping Others Award — named for former Talladega Superspeedway media relations representative Ken
Affinia Under Vehicle Group Announces New Series of Training Programs
The Affinia Under Vehicle Group has announced a series of upcoming training programs available to service technicians across the country. A variety of accredited courses are available throughout the year at the company’s McHenry , IL , training center and through field training modules. The cost of training is less than $15 per hour, and students’ progress will be measured through examinations and training laboratory demonstrations.
The Week in Review (Oct. 30-Nov.3, 2006)
By Amy Antenora Editor, aftermarketNews The Week in Review offers a snapshot into the most read stories of the week as seen on aftermarketNews.com. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom
Amazon.com Launches New Automotive Parts and Accessories Store
Amazon.com has announced the grand opening of its Automotive Parts and Accessories Store (http://www.amazon.com/auto), which features more than 1 million new, used and remanufactured parts from leading parts and accessories manufacturers. A key feature of Amazon’s new Automotive Store is a Part Finder, that allowing owners of approximately 10,000 different American car and truck models to simply enter the year, make and model of a car into the Part Finder to find items that fit their specified vehicles. Leveraging Amazon’s unique technology platform for auto part data, the Part Finder enables third-party data providers and retailers to share part and vehicle information that helps Amazon customers make informed buying decisions.
Jeff Stauffer Named Senior VP, Global Group Marketing for Affinia
Affinia Group has hired Jeff Stauffer to serve as senior vice president of global group marketing. Stauffer’s appointment is the latest in a string of new appointments at the company this month.
Affinia Under Vehicle Group Named Two-Time Gold Vendor of the Year by Uni-Select Northwest
Affinia Under Vehicle Group recently was named the Gold Vendor of the Year in the large vendor category by Uni-Select Northwest. This is the second time in three years that the group and its Raybestos brand brakes line have earned the honor. Affinia UVG received the award for excellence in customer service and support, promotional programs, cataloging and local representation.
Affinia Under Vehicle Group Assists Gulf Coast Hurricane Victims
Affinia Under Vehicle Group recently donated more than 1,200 articles of Raybestos brand brakes and Spicer Chassis apparel to victims of Hurricanes Katrina and Rita as part of ongoing hurricane disaster response efforts in Louisiana and Mississippi.
Affinia Under Vehicle Group Names New Marketing Manager
Affinia Under Vehicle Group has appointed Ken Myers as marketing manager of branded products, responsible for the Raybestos brand brakes, Spicer Professional Grade Chassis, Aimco and McQuay-Norris brands. Based out of Affinia Under Vehicle Group headquarters in McHenry, IL, Myers’ move to the marketing division follows his six-year tenure in sales and product management for several Affinia Under Vehicle Group brands. In his new role, Myers will oversee all aspects of marketing for the Group’s family of automotive aftermarket brands.
Executive Interview with Bruce Johnston, Brand Manager, WIX Filters
Every other week, aftermarketNews offers an interview with high-profile individuals in the automotive aftermarket. We give executives free reign to express their views on anything from the state of their corporations to recent legislative news to future trends in their niche markets. Here you see what matters to the newsmakers themselves. This week, we hear from Bruce Johnston, brand manager for WIX Filters. Join us as we talk with Johnston about branding strategy, motorsports marketing and other keys to the success and longevity of the WIX brand.