Wray Ward Laseter Named Agency of Record for Affinia Group
Wray Ward Laseter (WWL), a Charlotte, NC-based creative marketing communications firm, has been named agency of record for Affinia Group and its family of automotive aftermarket brands, WIX Filters, Raybestos brand brakes and Spicer chassis components.
Affinia Under Vehicle Group Donates to Local Toys for Tots Program
Affinia Under Vehicle Group has donated Raybestos brand toy train sets to the Great Lakes chapter of the U.S. Marine Corps Reserve Toys for Tots Program, according to Bob Kaulig, vice president marketing.
WIX Filters Wins Aftermarket Auto Parts Alliance Supplier of the Year Award
WIX Filters won two Aftermarket Auto Parts Alliance Supplier Awards, including the prestigious 2005 Supplier of the Year award, during the Aftermarket Auto Parts Alliance winter shareholder meeting held Dec. 6 at in Boca Raton, FL. The Aftermarket Auto Parts Alliance Awards honor excellence in sales support, marketing and customer service. The Aftermarket Auto Parts Alliance is one of the largest auto parts distribution and marketing organizations in the world, marketing the Auto Value and Bumper to Bumper brands.
Affinia Under Vehicle Group Releases 2006 Training Center Schedule
The Affinia Under Vehicle Group has released its 2006 schedule for Raybestos brand brakes and Spicer Professional Grade Chassis training classes. All classes will take place at Affinia Under Vehicle Group, which is located approximately 50 miles northwest of Chicago in McHenry, IL.
R. L. Polk & Co.’s Ask the Industry Looks at the Value of Motorsports Marketing Programs
Racing. Fortune magazine has called it the “fastest-growing, best-run sport.” One in three Americans consider themselves fans. And, today, businesses across all industries want a part of the action.Over the past decade, motorsports marketing and racing sponsorships have become among the most successful and lucrative vehicles for building brand awareness, so much so that companies today have executives dedicated solely to building their brands through motorsports marketing efforts. For this week’s Ask the Industry, we asked a number of aftermarket businesses that are active in motorsports marketing and racing sponsorships to tell us what they get out of it and where they see it all heading.
Phil Moore Joins Federated Auto Parts Distributors
Phil Moore has joined Federated Auto Parts as vice president. Moore’s appointment was announced today by Federated’s Executive Vice President Mike Schultz. Moore began in this new position on October 1.
Catherine Gallagher to Join Affinia Group Inc.
Aftermarket sales specialist Catherine Gallagher has accepted the position of senior vice president, CARQUEST Sales, effective September 7, 2005. Gallagher will be the key contact person within Affinia for all product lines sold to CARQUEST, involved in decisions regarding sales, marketing, pricing, product, distribution and customer service to CARQUEST.
Affinia Under Vehicle Group Launches “Bay Days” Sales Initiative
The Affinia Under Vehicle Group has launched its “Bay Days” sales initiatives to increase product sales for its Raybestos and Spicer brands by going directly to the independent service bay/repair shop.
Terry Heffelfinger to Join Affinia Group
Product development expert Terry Heffelfinger has been appointed director of product planning for Affinia’s Under Vehicle Group, effective July 11, 2005.
Wrenchead Presents Awards for Best Catalog Quality
Wrenchead recently presented catalog quality awards to three leading aftermarket manufacturers — CARDONE (A1-CARDONE), Affinia (Raybestos) and DENSO. These three companies are being recognized for catalog excellence in the past year. All three companies set the bar high for creating and maintaining timely, accurate and complete catalog application data, according to Wrenchead.