IMR Study on DIY Decision Process on Brake Shoes and Pads Now Available
WESTMONT, Ill. – IMR Inc. has announced the availability of its new Do-It-Yourself (DIY) Decision Process Study on Brake Shoes and Pads. Among the key findings of the study is that 70 percent of DIYers decide where to buy first, according to IMR President and CEO Bill Thompson. “Our latest study on brake shoes and
IMR and Counterman Magazine Partner to Produce Second Annual Consumer Aftermarket Behavior Study
For the second year in a row, Counterman magazine has partnered with IMR, Inc. to provide profiles of consumer and technician product sourcing trends. Research for this year’s report has been compiled in the Consumer Aftermarket Behavior Study (CABS), which can be seen in the May issue of Counterman. Counterman magazine is read by more than 45,000 parts store, warehouse distribution and headquarter professionals each month.
IMR Unveils New Corporate Identity
IMR Inc., formerly Industrial Marketing Research, has unveiled its new corporate identity campaign, which aims to reflect the company’s position as the premier source of automotive research, offering syndicated tracking studies and custom research. The company has a new name, a redesigned logo and a new Web site address, www.AutomotiveResearch.com, plus new trade advertisements and an updated corporate brochure.
IMR Releases DIY Decision Process Study on Oil Filters
Westmont, Ill. – IMR Inc., formerly known as Industrial Market Research, has announced the availability of its new Do-It-Yourself (DIY) Decision Process Study on Oil Filters. The study goes beyond the basics to include data on what influences buyers’ purchasing decisions. IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable
Executive Interview with Bill Thompson, President of IMR
Bill Thompson is the president of IMR. He joined the company in 2003 and immediately recognized the extraordinary potential in both the amount of research the company does, and the volume of data it collects. As a result, he has led the way into innovative new research venues, and developed new ways of using the data for a variety of automotive customers. Among the places IMR data can be seen is the weekly research article “The Pulse,” published every Friday on aftermarketNews. Under his leadership, the company continues to grow its portfolio of aftermarket research products and services. Bill is currently a member of the AASA, AAIA and SEMA and currently sits on the AAIA market research committee. In this exclusive Executive Interview, Thompson explains the role of IMR in the aftermarket and how market research data can provide companies with the competitive edge.
IMR Offers a Research Solution for the DIY Market
IMR has announced the availability of a new research solution to help companies understand do-it-yourself (DIY) consumers. Titled, “DIY – Consumer Decision Process,” this new custom research solution allows companies to target DIYers profiled in the IMR Continuing Consumer Auto Maintenance Survey (CCAMS) and provides deep insights into the choices they make when buying certain parts, whether in front of or behind the counter.
IMR Offers New Online Automotive Panel for Custom Research
Industrial Marketing Research (IMR) has announced the availability of a new custom research solution through its Online Automotive Panel. The web-based panel of consumers represents over 188,000 vehicles and their owners. “Our new customized online panel provides an extra level of research to enable companies to delve deeper into specifics about their brand and products or services, regardless of whether it is primarily DIY or DIFM oriented,” said Bill Thompson, president, IMR.
The Pulse: IMR Data Reveals Technician Source Trends for Import Parts
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at technician sourcing habits for import parts.
IMR Consumer and Technician Behavior Data to be Presented in Upcoming Counterman Issues
Using Industrial Marketing Research (IMR) data, Counterman magazine will present two separate profiles of consumer and technician sourcing behaviors. The magazine profiles, called the Consumer Aftermarket Behavior Study (CABS) and the Technician Aftermarket Behavior Study (TABS), will debut in the May and November issues, respectively, of Counterman magazine. Presented data will reveal consumer and technician sourcing habits and trends on a category-by-category basis. Additional data points will be presented in follow-up articles on aftermarketNews.com, Counterman’s online news partner.
Babcox Publications and IMR Announce New Research Partnership
Babcox Publications and Industrial Marketing Research (IMR), a provider of market intelligence and data for the automotive industry, have announced a new exclusive partnership, through which Babcox will present IMR Automotive Research data through its various publications. Beginning this year, IMR research will be presented to the automotive aftermarket industry via Babcox’s print and electronic publications including Counterman magazine, ImportCar magazine, Underhood Service magazine, Brake & Front End magazine and aftermarketNews.com.