IMR Offers New Online Automotive Panel for Custom Research

Industrial Marketing Research (IMR) has announced the availability of a new custom research solution through its Online Automotive Panel. The web-based panel of consumers represents over 188,000 vehicles and their owners. “Our new customized online panel provides an extra level of research to enable companies to delve deeper into specifics about their brand and products or services, regardless of whether it is primarily DIY or DIFM oriented,” said Bill Thompson, president, IMR.

OAK BROOK, IL – Industrial Marketing Research (IMR) has announced the availability of a new custom research solution through its Online Automotive Panel. The web-based panel of consumers represents over 188,000 vehicles and their owners.

“Our new customized online panel provides an extra level of research to enable companies to delve deeper into specifics about their brand and products or services, regardless of whether it is primarily DIY or DIFM oriented,” said Bill Thompson, president, IMR. “This information about specific automotive components or categories of components can help aftermarket companies make better decisions regarding channels of distribution, sales trends, demographics, market potential, category sales and share trends.”

Consumers on the IMR Online Automotive Panel have been pre-identified based on their automotive parts purchases, service and repair behavior. By pre-identifying the list, IMR is able to conduct this type of research quickly and at a lower cost by requiring fewer contacts to reach the right consumers.

For more information on IMR’s Online Automotive Panel, call 800-366-3246 or visit www.industrialmr.com. IMR research provides a foundation for the auto parts and service market research programs for OEMS and aftermarket companies as well as automotive industry associations.