The Pulse: Competing for Parts and Service Market Share — Dealerships vs. the Aftermarket
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at price differences between new car dealership parts departments and aftermarket sources.
The Pulse: The Top Five Challenges for Repair Shop Managers
Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter professionals and professional technicians. This week, using data from Industrial Marketing Research’s (IMR) recent Installer Survey, we look at the top five challenges that repair shop managers face.
The Week In Review (May 29 – June 1, 2007)
By Amy Antenora Editor The Week in Review offers a snapshot of the most read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom of
Industrial Marketing Research Launches New Automotive Research Website
Industrial Marketing Research (IMR), a provider of marketing intelligence for the automotive industry, has announced the launch of AutomotiveResearch.com, a new website dedicated to providing professionals interested in the automotive marketplace with current, concise industry data.
Executive Interview with Tony Battaglia, Director of Marketing for Permatex
Tony Battaglia is the director of marketing at Permatex, Inc., where he is responsible for the company’s product and market management groups, as well as the creative and marketing services departments. Battaglia is a 17-year veteran of the automotive aftermarket and has been with Permatex since 1989, when the company was part of the Loctite/Permatex organization. As Permatex approaches its 100th year anniversary, the company continues to maintain its position as an established leader and innovator in the service and repair chemicals market. Join us as Battaglia shares a bit about the company, including how Illinois Tool Works’ acquisition of Permatex last year has helped the company grow, as well as some insight as to what lies ahead for the company.
New DIY Report Part of 2005 Automotive Aftermarket Status Report
The Automotive Aftermarket Suppliers Association (AASA) has added a new feature to its annual Automotive Aftermarket Status Report. This year, the annual market research report will include a new do-it-yourself (DIY) section that will examine DIY trends, different types of DIY repairs and more about this critical segment of the aftermarket industry.