WESTOMONT, Ill. – IMR Inc., formerly Industrial Marketing Research, has unveiled its new corporate identity campaign, which aims to reflect the company’s position as the premier source of automotive research, offering syndicated tracking studies and custom research. 
The company has a new name, a redesigned logo and a new Web site address, www.AutomotiveResearch.com, plus new trade advertisements and an updated corporate brochure.
“Since 1975, IMR has been a pioneer in automotive research,” said Bill Thompson, president and CEO. “No other company offers the breadth and depth of experience, and the rigorous methodologies that IMR brings to the table. While we have longevity in the aftermarket, our new name and identity demonstrates our commitment to keeping up with an ever-changing industry and highlights our ability to continuously develop new ideas and ways to service our customers.”
IMR helps aftermarket companies and OEMs achieve competitive advantages by providing detailed consumer, repair shop and technician demographics and purchasing trends; sheds light into their competitors’ strengths and weaknesses; and delivers data that brings them closer to their customers, distribution channels and market opportunities.
IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable data that is broad and deep enough to withstand detailed querying to get to the root of the most demanding questions.
