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IMR Consumer and Technician Behavior Data to be Presented in Upcoming Counterman Issues

Using Industrial Marketing Research (IMR) data, Counterman magazine will present two separate profiles of consumer and technician sourcing behaviors. The magazine profiles, called the Consumer Aftermarket Behavior Study (CABS) and the Technician Aftermarket Behavior Study (TABS), will debut in the May and November issues, respectively, of Counterman magazine. Presented data will reveal consumer and technician sourcing habits and trends on a category-by-category basis. Additional data points will be presented in follow-up articles on aftermarketNews.com, Counterman’s online news partner.

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AKRON, OH — Using Industrial Marketing Research (IMR) data, Counterman magazine will present two separate profiles of consumer and technician sourcing behaviors.

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The magazine profiles, called the Consumer Aftermarket Behavior Study (CABS) and the Technician Aftermarket Behavior Study (TABS), will debut in the May and November issues, respectively, of Counterman magazine. Presented data will reveal consumer and technician sourcing habits and trends on a category-by-category basis. Additional data points will be presented in follow-up articles on aftermarketNews.com, Counterman’s online news partner.

These new magazine features will be based exclusively on IMR’s in-depth research reports, Continuing Consumer Automotive Maintenance Survey (CCAMS) and Continuing Installer Automotive Maintenance Survey (CIAMS). IMR’s CCAMS study develops deep and insightful understanding of vehicle parts and services consumption at various consumer levels, while IMR’s CIAMS study tracks a wide variety of data points that document technician installation of specific parts categories.

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“We’re grateful that we’re able to present small slices of IMR’s valuable data,” said Counterman Editor Brian Cruickshank. “The information we present in the May and November issues will be invaluable to distributors as they strive to match their inventories to vehicle populations and customer demands.”

“We’re excited to share more of our extensive aftermarket data with the automotive industry through Counterman magazine,” said IMR President Bill Thompson. “I believe the data and insights that will be published will be truly beneficial to the Counterman audience.”

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The CABS and TABS studies will complement Counterman and aftermarketNews.com’s growing list of annual research projects, which currently includes Counterman’s Parts Store Profile (published biannually), The Super Stores (published each February), AASA Top 100 Automotive Aftermarket Suppliers List (published each May), The Aftermarket Program Group Analysis (published each June) and the Professional Automotive Repair Technician Study, (published each September).

For more information about Industrial Marketing Research, go to: http://www.industrialmr.com.

To learn more about Babcox Publications, go to: http://www.babcox.com

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