Westmont, Ill. – IMR Inc., formerly known as Industrial Market Research, has announced the availability of its new Do-It-Yourself (DIY) Decision Process Study on Oil Filters.
The study goes beyond the basics to include data on what influences buyers’ purchasing decisions. IMR’s vast depth of research results, stretching back many years, provides trendable, statistically reliable data that is broad and deep enough to withstand detailed querying to get to the root of the most demanding questions, according to IMR.
“While most consumer tracking studies tell you who purchased the products and where they were purchased from, only IMR can tell you why they bought it and what factors most likely influenced their purchasing decisions,” said Bill Thompson, president and CEO. “Our latest report on oil filters provides comprehensive data that delivers consumer insight that is not available anywhere else.”
This study can be purchased by contacting IMR Inc. at 1-800-654-1079 or by visiting the company’s Web site — www.AutomotiveResearch.com.
