Tenneco Automotive Enhances Expert Plus Program
This week, Tenneco Automotive revealed enhancements to its longstanding Expert Plus marketing program for its Monroe and Walker brands. Now in its eighth year, Expert Plus provides member shops with exclusive marketing and merchandising tools and national promotions designed to drive sales within the ride control and exhaust categories.
Tenneco Launches Ready2Race Promotion
Selling Monroe shock absorbers and Walker exhaust products can earn service technicians a slew of prizes, including a chance in the NASCAR Total Pit Crew Experience sweepstakes, in Tenneco Automotive’s Ready2Race promotion in March.
Tenneco Automotive Named a 2003 Vendor of the Year by Advance Auto Parts
Tenneco Automotive has received a 2003 Vendor of the Year Award from Advance Auto Parts, recognizing the company as a top performing, service-oriented supplier during the past year. The award was announced at the recently held Advance Auto Parts Leadership Conference.
Walker Exhaust Announces Special Spring Trade Promotion
Walker Exhaust is offering a special spring trade promotion that enables undercar professionals to earn $25 gift cards, be entered into weekly $500 cash giveaways and participate in a sweepstakes drawing for a premium home theater system.
Tenneco Automotive and Pep Boys Sign Long-Term Deal
Tenneco Automotive has announced a long-term agreement with Pep Boys to supply Monroe shock absorbers, struts and off-road Rancho products to all of Pep Boys’ stores nationwide and in Puerto Rico. Tenneco Automotive’s Monroe, Rancho and DNX shock absorbers and struts and DNX and Dynomax performance exhaust products will be available at all Pep Boys’ stores beginning in February 2004.
Tenneco Offers New Limited Lifetime Warranties
Tenneco Automotive is promoting an expanded product guarantee program for 2004. Tenneco is now featuring limited lifetime warranties and a 90-day risk-free trial offer on premium Walker exhaust, Monroe shock and strut, DynoMax performance exhaust and Rancho off-road technologies. The new strategy will also enable aftermarket businesses to enhance bottom-line results while significantly increasing customer satisfaction and loyalty, according to Tenneco Automotive Vice President of Marketing Richard Alameddine.