Executive Interview with Ric Alameddine
This week we talk with Ric Alameddine, vice president of marketing, North American Aftermarket, for Tenneco Inc., manufacturer of Monroe shocks and struts, Monroe premium brakes, Walker exhaust products, DynoMax performance exhaust, Rancho performance suspensions and shocks, and DuPont Car Care appearance and performance chemicals. In our exclusive interview, Alameddine talks about Monroe’s foray into the brake category and how the company keeps its branding and marketing initiatives fresh.
Walker Exhaust Catalog
Tenneco has announced the release of more than 600 new part numbers and issued its first bilingual exhaust master catalog and updated ERIS electronic catalog for its Walker exhaust brand. The brand now also offers both French- and English-language websites, featuring comprehensive application search tools and up-to-date part listings.
The Tenneco Technology Tour to Visit More than 30 Cities in 2007
The Tenneco Technology Tour, which includes the Monroe Ride & Drive training experience, will visit more than 30 cities in North America during 2007. Designed to allow automotive professionals to explore the advantages of premium ride control technologies for domestic and import vehicles, the new Tenneco Technology Tour is expected to attract more than 5,500 professional technicians throughout 2007 for in-depth technical training and ride control test drives.
Tenneco Announces Details of 2007 Expert Plus Incentive Program
Tenneco Expert Plus, the company’s dealer loyalty program, this year will focus on increasing shop profitability and protecting consumer driving safety with its theme “Driving Safety: Driving Business.” Now in its ninth year, the Expert Plus program provides member shops with a new package of point-of-sale materials, promotions, advertising and training designed to help service providers maximize their profits with Monroe shocks and struts, Monroe brakes, Walker exhaust products, DynoMax performance exhaust, Rancho suspensions and shock absorbers.
The Week In Review (Nov. 13-17, 2006)
By Amy Antenora Editor The Week in Review offers a snapshot into the most read stories of the week as seen on aftermarketNews.com. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom of
Executive Interview with Joe Pomaranski, Vice President-Sales for Tenneco’s North American Aftermarket
This week we talk with Joe Pomaranski, vice president-sales, North American Aftermarket, for Tenneco Inc., manufacturer of Monroe shocks and struts, Monroe premium brakes, Walker exhaust products, DynoMax performance exhaust, Rancho performance suspensions and shocks, and DuPont Car Care appearance chemicals. Pomaranski was named vice president of sales, North American Aftermarket for Tenneco Inc. in May of 1999. In this role, he is responsible for sales and customer care activities for aftermarket ride control and emission control business, as well as DuPont Car Care chemicals and Monroe brake products in the U.S., Canada and Mexico.
Executive Interview with Ric Alameddine, VP of Marketing and Engineering, North American Aftermarket, Tenneco
This week we talk with Richard Alameddine, vice president of marketing and engineering, North American Aftermarket, for Tenneco Inc., manufacturer of Monroe shocks and struts, Monroe premium brakes, Walker exhaust products, DynoMax performance exhaust, Rancho performance suspensions and shocks, and DuPont Car Care appearance and performance chemicals.
Tenneco Aftermarket Pros and Distributor Partners Visit 1,427 So-Cal Shops in One Day
Hundreds of Tenneco Inc. North American aftermarket team members and warehouse distributor sales professionals recently hit the streets of Southern California, visiting 1,427 service dealer locations in one day. This was the first of several single-day ‘lightning strikes’ planned by Tenneco, designed to communicate to customers information on the company’s latest products and promotions.
Tenneco Hopes to Expand Expert Plus Membership with New Promotions and Premiums
Expert Plus, Tenneco’s installer marketing program, is targeting record membership in 2006 through an expanded range of trade and consumer sales promotions and business premiums. A promotional incentive and marketing program, Expert Plus enrolled more than 20,000 service dealer locations in 2005. The program is offered exclusively through the Monroe shocks and struts, Monroe brakes, Walker exhaust, DynoMax performance exhaust and Rancho performance suspension product lines.
Executive Interview with Richard Alameddine, Vice President of Marketing, North American Aftermarket, Tenneco Automotive
Richard Alameddine is vice president of marketing, North American Aftermarket, for Tenneco Automotive, manufacturer of Monroe shocks and struts, Walker exhaust products, DynoMax performance exhaust, Rancho performance/off-road suspension technologies and DNX products for the tuner market. Among the company’s other key products are DuPont Car Care appearance and performance chemicals, developed through a strategic product alliance with DuPont. Tenneco Automotive is based in Lake Forest, Ill., with aftermarket product engineering and marketing operations in Monroe, Mich.