Tenneco Announces Details of 2007 Expert Plus Incentive Program

Tenneco Expert Plus, the company’s dealer loyalty program, this year will focus on increasing shop profitability and protecting consumer driving safety with its theme “Driving Safety: Driving Business.” Now in its ninth year, the Expert Plus program provides member shops with a new package of point-of-sale materials, promotions, advertising and training designed to help service providers maximize their profits with Monroe shocks and struts, Monroe brakes, Walker exhaust products, DynoMax performance exhaust, Rancho suspensions and shock absorbers.

MONROE, MI — Tenneco Expert Plus, the company’s dealer loyalty program, this year will focus on increasing shop profitability and protecting consumer driving safety with its theme “Driving Safety: Driving Business.”

Now in its ninth year, the Expert Plus program provides member shops with a new package of point-of-sale materials, promotions, advertising and training designed to help service providers maximize their profits with Monroe shocks and struts, Monroe brakes, Walker exhaust products, DynoMax performance exhaust, Rancho suspensions and shock absorbers.

“This year’s program is focused more than ever on increasing the profitability of our service partners,” said Sheryl Bomia, North American Aftermarket programs manager for Tenneco. “We’ve taken the program to new heights through extensive national marketing and advertising programs plus improved training modules and premium product offerings. It’s one of the biggest and best incentive programs in the industry and a central tool for growing ride control, brake, exhaust and performance business.”

According to Tenneco, the 2007 program – featuring the theme, “Driving Safety” – will deliver value to Expert Plus member shops by driving traffic to shops through aggressive advertising, compelling consumer and trade promotions, exciting sales incentives, enhanced sales and technical training. Designed to push sales of the industry’s leading brands, the 2007 Expert Plus program further rewards participating shops for qualifying sales and completion of product training programs.

In addition, each member location is listed within the popular “Dealer Locator” sections of the monroe.com, monroebrakes.com, walkerexhaust.com, dynomax.com, and gorancho.com websites.

Member shops will receive a complete Expert Plus merchandising kit, including a neon-lighted Monroe “50,000 Miles” replacement recommendation sign and a variety of other high-impact point-of-sale materials. Expert Plus members also will receive a brand-new CD-based rewards catalog for use in redeeming points for exciting premiums.

Membership in the 2007 Tenneco Expert Plus program is $59.99 per business location.

For more information or to enroll in the 2007 Tenneco Expert Plus Program, please contact Program Headquarters toll-free at (800) 603-6834 or send an email to [email protected]. For technical support, call (800) 984-6562.