National Tire Safety Week Participation Growing
The Rubber Manufacturers Association (RMA) has announced that participation in the third annual National Tire Safety Week has doubled this year, with more than 8,000 tire retail stores participating. As part of the campaign, tire retailers will distribute “Be Tire Smart” brochures produced by RMA. The Rubber Manufacturers Association (RMA) has announced that participation in the third annual National Tire Safety Week has doubled this year, with more than 8,000 tire retail stores participating. As part of the campaign, tire retailers will distribute “Be Tire Smart” brochures produced by RMA.
More States Proclaim National Car Care Month
The Car Care Council has reported that the states of Connecticut, Louisiana, Michigan, New Jersey and Tennessee recently signed proclamations officially declaring April 2004 as National Car Care Month. The mayor of the District of Columbia has also made the designation official.
ACDelco Wants to Reach “Real Car Guys”
ACDelco is launching new trade and consumer advertising campaigns this week designed to catch the eye of “Real Car Guys.” The campaign is being launched at this time to coincide with April’s National Car Care Month, in an effort to encourage proper vehicle maintenance. Playing off of its longstanding history in the business, ACDelco is using this new campaign to position itself as the most trusted name and leading brand in the aftermarket, for virtually all makes and models.
Edelbrock Launches Consumer Rebate Program
Edelbrock has launched a new consumer rebate program designed to help drivers “go fast and save cash.” Featuring Thunder Series AVS carburetors, plus mix-and-match Performer, EPS, RPM and Air-Gap manifold/carb packages, the rebate program is for specially marked Edelbrock products purchased from Apr. 20, 2004 to June 30 (one rebate redemption per household).
ASA Launches New Government Affairs Web Site
The Automotive Service Association (ASA) has launched a new Web site to help communicate with federal and state representatives about issues impacting the automotive repair industry. According to a press release issued yesterday, the new Web site will help ASA and its members “mobilize support or dissent for issues directly impacting the automotive repair industry on both federal and state levels.”
Three States Officially Proclaim April as National Car Care Month
The governors of Nebraska, South Carolina and Wisconsin recently signed state proclamations, officially declaring April 2004 as being National Car Care Month, according to the Car Care Council.
Executive Interview with Tony Perticari, Vice President of Sales and Marketing, Crown Remanufacturing
Our latest edition of “Executive Interview” features Tony Perticari, a 35-year veteran of the automotive parts industry. Perticari joined Philadelphia-based Crown Remanufacturing in 1986. He currently serves as vice president of sales and marketing for the company and is responsible for all NAFTA and overseas sales and marketing activities. Join us as Tony Perticari tells us what makes Crown tick, and what it takes to stay ahead of the pack. He also shares with us his predictions for the future of the reman industry, and the company.
Judge Approves $149 Million BFNAT Settlement
State District Judge Donald Floyd in Beaumont, Texas, has approved a $149 million settlement of 30 class-action lawsuits filed on behalf of Bridgestone/Firestone tire owners. The announcement comes more than three years after the 2000 recall of 14.4 million Firestone tires. Bridgestone/Firestone North American Tire (BFNAT) agreed to the proposed settlement last July.
Firestone Tire and Service Centers Kick Off 2004 Car Care Academies
BFS Retail & Commercial Operations, LLC (BFRC) has announced the nationwide schedule for its 2004 Car Care Academy campaign, which kicks off in time for National Car Care Month in April. These free, interactive seminars will be held at Firestone Tire & Service Centers and Tires Plus stores across the U.S. The seminars will teach consumers what they can do on a monthly basis to help keep their cars running in better condition.
Democrats Raise Alert About ‘Manufacturing Czar’ Post
A Nebraska businessman whom President Bush wanted to nominate for the job of ”manufacturing czar” has withdrawn from consideration amid attacks from Democrats. Anthony Raimondo said he would not be a candidate for the position as Democratic organizations began e-mailing reporters that Raimondo had laid off workers in Nebraska and opened a plant in China. Two administration officials confirmed that Raimondo bowed out. One administration source said the withdrawal had nothing to do with the ”baseless” Democratic attacks.