Walker Exhaust Announces Special Spring Trade Promotion
Walker Exhaust is offering a special spring trade promotion that enables undercar professionals to earn $25 gift cards, be entered into weekly $500 cash giveaways and participate in a sweepstakes drawing for a premium home theater system.
ACDelco Announces Plans for National Car Care Month
ACDelco is stepping up its efforts to promote April’s National Car Care Month (NCCM) and the industry-wide “Be Car Care Aware” campaign, which educates consumers on the benefits of proper vehicle maintenance. In honor of National Car Care Month, ACDelco is teaming up with warehouse distributors in select markets to participate in its first-ever car care initiative, which will educate consumers about the benefits of regular vehicle care, maintenance and repair.
Dana’s Terry Shively to be Featured on the C.A.R. Show
Terry Shively, vice president marketing and public relations for the Dana Automotive Aftermarket Group, will be featured on the C.A.R. Show radio program on Saturday, Feb. 7. The broadcast will air between 9 – 11 a.m. EST. During the broadcast, Shively will discuss the importance of preventative vehicle maintenance and the role that the Dana Automotive Aftermarket Group has played in supporting the Car Care Council’s “Be Car Care Aware” campaign. He will also discuss the need for the industry to continue to come together to capture a share of the $62 billion in unperformed vehicle maintenance.
Universal Technical Institute Discusses Long-Term Strategic Plan in Investor Meetings
Universal Technical Institute’s (UTI) Chairman Robert Hartman, President and CEO Kimberly McWaters and CFO Jennifer Haslip are conducting meetings with investors this week to highlight the company’s growth plan and business outlook.
GAAS Fund Organizers Announce $50,000 GAAS Scholarship Challenge
An anonymous donor has issued a $50,000 fund raising challenge for the Global Automotive Aftermarket Symposium (GAAS) scholarship program, awarded to students planning aftermarket careers. The “$50,000 GAAS Scholarship Challenge” was initiated after the donor committed to donate up to $10,000 to the Global Scholarship fund in 2004 and will match 25 percent of all other donations to the fund up to a matching amount of $10,000. The challenge campaign aims to net the fund a total of $50,000 in donations. Delphi Corp. has made the first challenge donation of $3,000.
Car Care Council Spokesperson Lauren Fix to Appear on NBC’s “Today” Show Tomorrow
Car Care Council spokesperson Lauren Fix will be a guest on NBC’s “Today” show tomorrow to discuss preparing viewers cars for extreme winter weather. She will also provide safe driving tips during the winter season.
Sarah Fisher and Larry Hoofnagle to be Featured on C.A.R. Show
IRL IndyCar Series driver and Raybestos Safety Campaign spokesperson Sarah Fisher, and Larry Hoofnagle, director of marketing for Brake Parts Inc., will be featured on the C.A.R. Show radio program on Saturday, January 31. The broadcast will air between 9 – 11 a.m. EST. During the broadcast, Hoofnagle and Fisher will discuss the importance of vehicle maintenance and the need to educate consumers about taking proper care of their vehicle’s braking system through annual brake inspections, maintenance and repair.
Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.
Learn How to Work Leaner, Faster, Better at GAAS 2004
Early registrants for the ninth annual Global Automotive Aftermarket Symposium (GAAS) program will learn how the aftermarket will work leaner, faster and better at a substantial savings. GAAS 2004 is set for Tuesday and Wednesday, May 18-19, at the Hyatt Regency, Chicago, Ill. Dr. Jeffrey Rosensweig, economist and professor at Emory University, heads the lineup of speakers at GAAS 2004. NASCAR Driver Bill Lester is the featured lunch speaker on Tuesday, May 18. GAAS 2004 will also include two pre-conference events: the 2004 Manufacturers’ Reps Conference on Sunday and Monday, May 16-17, and the University of the Aftermarket Pre-Symposium Seminar on Monday, May 17, “How to Accelerate Your Sales Growth through Increased Customer Loyalty.”
Car Care Council Reports Increased Web Site Usage, Women’s Board Membership Up
In 2003, usage of the Car Care Council’s Car Care Newspaper Supplement (CCNS) Web site grew dramatically, the council said. The growth coincides with the first year of the Car Care Council’s “Be Car Care Aware” consumer-education campaign. In addition to the news of increased usage of Car Care Council materials, the Car Care Council Women’s Board’s announced that its membership more than doubled in 2003, setting a record high number.