Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.
Learn How to Work Leaner, Faster, Better at GAAS 2004
Early registrants for the ninth annual Global Automotive Aftermarket Symposium (GAAS) program will learn how the aftermarket will work leaner, faster and better at a substantial savings. GAAS 2004 is set for Tuesday and Wednesday, May 18-19, at the Hyatt Regency, Chicago, Ill. Dr. Jeffrey Rosensweig, economist and professor at Emory University, heads the lineup of speakers at GAAS 2004. NASCAR Driver Bill Lester is the featured lunch speaker on Tuesday, May 18. GAAS 2004 will also include two pre-conference events: the 2004 Manufacturers’ Reps Conference on Sunday and Monday, May 16-17, and the University of the Aftermarket Pre-Symposium Seminar on Monday, May 17, “How to Accelerate Your Sales Growth through Increased Customer Loyalty.”
Car Care Council Reports Increased Web Site Usage, Women’s Board Membership Up
In 2003, usage of the Car Care Council’s Car Care Newspaper Supplement (CCNS) Web site grew dramatically, the council said. The growth coincides with the first year of the Car Care Council’s “Be Car Care Aware” consumer-education campaign. In addition to the news of increased usage of Car Care Council materials, the Car Care Council Women’s Board’s announced that its membership more than doubled in 2003, setting a record high number.