Matteo Bonciani has been appointed as head of Motorsport Communications for Pirelli. In this role, he will be responsible for communications throughout all the company’s motorsport programs, which include Formula 1, the World Rally Championship and GT – as the Italian firm restructures its motorsport department within the overall communications and brand image department.
Bonciani, from Florence in Italy, is a professional journalist who joined Ferrari’s product and Formula 1 press office in the 2000s before becoming communications director for the Asia-Pacific region. He moved to the FIA, International Automobile Federation, in 2010, prior to being appointed as Formula 1 head of Communications one year later. Bonciani held that position until 2019.