Brake Parts Inc. Announces Plans for Motorsports Involvement in 2005
Brake Parts announced this week that it plans to continue its long-standing involvement with motorsports programs throughout 2005, to further build brand recognition and loyalty for its Raybestos brand brakes. According to Larry Hoofnagle, director of marketing communications, these programs play an important role in maintaining an awareness of the Raybestos brand with brake service professionals and consumers.
Kent Stickley Named Vice President of Marketing for Brake Parts Inc.
Brake Parts Inc. has named aftermarket veteran Kent Stickley as its new vice president of marketing. This announcement was made today by John Washbish, vice president Under Vehicle Group of Dana’s Automotive Aftermarket operation. Stickley, who has more than 25 years of automotive aftermarket experience, comes to Brake Parts Inc. from Prolong International where he has worked since 2002 as vice president of sales and director of sales for the Eastern region.
Brake Parts Inc. Receives Data Audit Certification (DAC)
Brake Parts Inc. announced this week that it is the first aftermarket company to pass all four groups of the Automotive Aftermarket Industry Association’s (AAIA) Data Audit Certification (DAC). DAC is part of AAIA’s Product Information Exchange Standards (PIES) program.
Brake Parts Inc. Changes Friction Layout in its New Raybestos Brand Brakes Catalog
Brake Parts Inc. has made changes to the friction layout of its new Raybestos brand brake catalog, in an effort to provide more application-specific information, enabling Raybestos customers to sell more parts.
Brake Parts Inc. Announces the Raybestos Brand Monster Truck Promotion
Brake Parts Inc., manufacturer of Raybestos brand brakes, will launch its new Raybestos brand Monster Truck promotion on Oct. 1. The promotion will run through Dec. 31. When professional service technicians purchase the Raybestos brand Ford F-150 Baja radio controlled truck, they will receive Raybestos brand professional grade product free.
Brake Parts Inc. Introduces Raybestos Brand Friction Ready Calipers
Brake Parts Inc. has introduced Raybestos brand premium-quality, friction-ready calipers, according to Tom Amundson, product manager.
Brake Parts Inc. Offers New Raybestos Brand RCD Catalog
Brake Parts Inc., manufacturer of Raybestos brand brakes, has announced the availability of its Raybestos brand RCD catalog, version 4.1. The catalog contains the entire Raybestos brand brake product line with coverage for all model years, including many 2004 models.
Brake Parts Inc. Launches Raybestos Spring Brake 2004 Promotion
Brake Parts Inc. has announced its plans for the Raybestos Spring Brake 2004 promotion, which will run April 1 through June 30. When professional service technicians purchase an open stock order of superior quality Raybestos brand brakes from their participating WDs, they will have the opportunity to choose from a variety of premium items by redeeming points, as well as receive entry forms for the 2004 Spring Brake sweepstakes.
Brake Parts Inc. Names Andersen Director of CRM
Brake Parts Inc. has promoted Nancy Andersen to the newly created position of director of customer relationship management for the under vehicle group. A 25 year veteran of the aftermarket, Andersen has experience in export, customer service, accounting, direct sales and administration in all market segments.
Brake Parts Inc. Promotes Mike Zissman to VP Product Development for Under Vehicle Group
Brake Parts Inc. has promoted Mike Zissman to the position of vice president of product development for the Under Vehicle Group. Zissman has more than 30 years of experience working in the automotive aftermarket industry and almost 19 years with Brake Parts Inc. He has held numerous positions in sales, marketing and product development, including vice president of the McQuay Norris/Aimco sales group, director of data administration and senior director of product development.