Brake Parts Inc. Announces Plans for Motorsports Involvement in 2005 - aftermarketNews

Brake Parts Inc. Announces Plans for Motorsports Involvement in 2005

Brake Parts announced this week that it plans to continue its long-standing involvement with motorsports programs throughout 2005, to further build brand recognition and loyalty for its Raybestos brand brakes. According to Larry Hoofnagle, director of marketing communications, these programs play an important role in maintaining an awareness of the Raybestos brand with brake service professionals and consumers.

MCHENRY, IL — Brake Parts announced this week that it plans to continue its long-standing involvement with motorsports programs throughout 2005, to further build brand recognition and loyalty for its Raybestos brand brakes.

According to Larry Hoofnagle, director of marketing communications, these programs play an important role in maintaining an awareness of the Raybestos brand with brake service professionals and consumers.

For the 2005 racing season Raybestos has agreed to an associate sponsorship of the Robert Yates Racing #38 Ford M&M’s Candies Car, driven by Elliott Sadler. The Raybestos brand name will be displayed on the driver and team uniforms, as well as the rear quarter panels of the race car.

Raybestos will also continue to offer contingency awards in all three major series; the NASCAR NEXTEL Cup Series, the NASCAR Busch Grand National Series and the NASCAR Craftsman Truck Series. It will also continue its rookie program by sponsoring the Rookie-of-the-Year award in NASCAR’s three major series. Raybestos has committed to the contingency awards and the Rookie-of-the-Year award through 2010.

The NASCAR Performance designation will be featured on the Raybestos brand high performance BRUTESTOP disc brake pads and rotors, as well as on the Raybestos PG PLUS family of professional grade brake parts.

The 2005 racing season marks the 49th year that the Raybestos brand has sponsored the “Safety in Speed” award at the Indianapolis 500. The award is presented to the winner of the race and the car owner in recognition of engineering and performance innovation, which contributes to advances in automotive safety.

In 2005, Raybestos will also provide product and training support to the NASCAR Technical Institute.

For more information about Raybestos, go to: www.raybestos.com.

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

GB Remanufacturing Announces Spring New Product Release

GB Reman has released gas and diesel part numbers and expanded its remanufactured fuel injection program.

GB Reman fuel injectors 20231

GB Remanufacturing has released both gasoline and diesel part number additions and expanded the company's remanufactured fuel injection program. The new gasoline direct injectors (GDI) and multi-port fuel injectors (MPFI) adds 24 part numbers to GB's remanufactured gasoline fuel injection program.

"We are very excited to announce our 2023 spring new product release," said Joe Evert, director of engineering and operations at GB Remanufacturing. "The release includes 25 part numbers that have been meticulously researched, developed and tested to the highest quality standards by our dedicated team at GB Reman."

Anchor Industries Adds More Toyota Coverage

Anchor Industries now covers over 3 million applications and model years 2016-2023.

Anchor Industries Toyota Coverage
Manufacturers Push UHP Summer Tire Segment to the Limits

Tire dealers that are up to speed on features, performance and options will find success with their UHP summer customers.

VP Racing Renews Licensing Agreement With Mr. Brands

To kick off the new term, Mr. Brands will launch a new line of VP Racing-branded auto cleaning tools.

K&N Renews Emphasis on Family of Brands 

The company is positioning its products to target the needs of specific customer segments.

Other Posts

Stanadyne Becomes Radford Racing School Official Sponsor

Stanadyne will develop performance-boosting fuel delivery systems and aftermarket products from track-testing.

VP Racing Partners With National Auto Sports Association

Through the partnership, VP Racing is the Official Fuel, Official Motor Oil, and Official Coolant of NASA.

MAHLE Aftermarket Announces 2023 Team MAHLE NHRA Driver Lineup

This group of elite drivers also will support MAHLE through racecar promotion and special event appearances.

Yokohama Tire Announces New Diversity Racing Program 

Tiremaker is partnering with MDK Motorsports on “Yokohama All-In.”