Barolin & Spencer Launches Marketing Communications Web Site
Barolin & Spencer, a New Jersey-based marketing communications firm that serves the automotive industry, recently launched a new company Web site. The new site — www.barolin-spencer.com — features case histories and a portfolio of the company’s integrated marketing services, which include advertising, merchandising, direct marketing, web and interactive, public relations, packaging/POP design, sales promotion and trade show support.
Castrol Launches New Business Improvement Training Series for Lube Installers
Castrol has created a new Business Improvement Training Series (BITS) developed to offer lube installers a cost-effective training solution. BITS incorporates video-based modules along with a leader’s guide and a training handbook for facilitators, learning guides for participants, assessments and evaluation forms. BITS was developed to meet all of the requirements of Castrol’s ASE-certified Continuing Automotive Service Education program. The series covers training issues that are most important to installers, said Castrol.
Automotive Communications Council Elects Officers and Board
The Automotive Communications Council (ACC) elected new officers and members to its board of governors at its recent conference in Hollywood, Fla. Nearly 40 members attended the conference held at the Westin Diplomat Resort & Spa near Miami Beach. Attendees heard presentations on a range of topics including ad effectiveness and strategic aftermarket branding.
O’Reilly Automotive Selects Evant Enterprise Information Management
Evant, a provider of multi-channel planning and advanced replenishment solutions, announced today that O’Reilly Automotive Inc. is in the process of deploying Evant Enterprise Information Management (EIM) to serve as the platform for its enterprise data registry and data synchronization initiatives with key suppliers.
Pep Boys Chooses Continental Tire for Name-Brand Push
Pep Boys has selected Continental Tire to supply tires for the introduction of its name-brand tires. Pep Boys will begin selling Continental and General tires starting Sunday, May 16 at its network of nearly 600 stores. The addition of name-brand tires puts Pep Boys in a position to compete for a share of the $24 billion replacement tire business in the U.S.
Pickups Plus Appoints New COO
Pickups Plus, a leading retailer and national franchiser in the $38 billion truck and SUV aftermarket accessory industry, has appointed Sean Hayes COO. Hayes who joined Pickups Plus, in April 2003, will lead the integration of the company’s new acquisition, Auto Preservation, into the company’s corporate structure and expansion plans. Hayes will also be in charge of disseminating appropriate information to shareholders and the expansion of the company’s franchising business.
DST Asks:Does Your Multi-Store Business Management System Capture and Consolidate Operating Information?
It’s the American way. Start your own business. Perfect your methods. Hire good people. Grow your customer base. Perfect the idea at one location, then expand by adding new locations that share the same business model. Thousands of successful retail enterprises have started in exactly this way. It’s a fundamental way to apply the principle we all learned in Economics 101 – economies of scale. Business 101 would call it leverage. Good entrepreneurs call it survival!
ArvinMeritor’s Bill Overmyer Named Advance Auto Parts’ Sales Rep of the Year
Bill Overmyer, national accounts sales manager for ArvinMeritor’s Light Vehicle Aftermarket (LVA) group, has earned Advance Auto Parts’ Advance Factory Direct Representative Award. The award recognizes the achievements of a veteran sales professional who best supports Advance Auto Parts’ marketing, training, customer service and merchandising initiatives. Overmyer was presented with the award at the auto parts chain’s recent annual Leadership Conference.
Akebono Receives Vendor Excellence Award from Monro Muffler Brake
Akebono Corp. has been awarded the 2003 Vendor Excellence Award from Monro Muffler Brake, Inc. Monro recognized Akebono for the successful launch of ceramic brake pads throughout the Monro chain. Akebono began supplying ceramic brake pads to Monro in late 2002.
Bosch Named Service Parts Grand Vendor of the Year by Advance Auto Parts
Advance Auto Parts has named Robert Bosch Corp. recipient of the 2003 Service Parts Grand Vendor of the Year Award. Advance presents this award to the vendor with the top overall performance in the areas of service level, product and program quality, merchandising/promotions, customer service and account management.