Pep Boys Chooses Continental Tire for Name-Brand Push - aftermarketNews

Pep Boys Chooses Continental Tire for Name-Brand Push

Pep Boys has selected Continental Tire to supply tires for the introduction of its name-brand tires. Pep Boys will begin selling Continental and General tires starting Sunday, May 16 at its network of nearly 600 stores. The addition of name-brand tires puts Pep Boys in a position to compete for a share of the $24 billion replacement tire business in the U.S.

PHILADELPHIA — Pep Boys has selected Continental Tire to supply tires for the introduction of its name-brand tires. Pep Boys will begin selling Continental and General tires starting Sunday, May 16 at its network of nearly 600 stores.

Prior to the launch this weekend, Pep Boys successfully introduced branded tires in several markets, including Denver, Houston, Jacksonville, Tucson, New Orleans and Fresno.

“Continental tires performed extraordinarily well in our pilot testing,” said Hal Smith, executive vice president of merchandising and marketing for Pep Boys. “The world’s leading car makers provide them as original equipment on their cars, and we wanted to partner with a major national-brand player. As a result, we’ll be running chain-wide promotions to highlight Continental and General products.”

The addition of name-brand tires puts Pep Boys in a position to compete for a share of the $24 billion replacement tire business in the U.S. Pep Boys’ private-brand tire already accounts for 18 percent of its total revenue and nearly a quarter of its profits.

“Branded tires represent over one half of the industry’s sales, and this is a natural extension of our tire and service offering,” said Smith. “With Pep Boys’ national presence, we are uniquely positioned to offer motorists across the country name brand tires at very competitive prices.”

To learn more, go to: www.pepboys.com.

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